Heal Financial LLC
Firm details
- Headquarters
- ,
- CRD number
- 329304
- Website
- healfinancial.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges
- Client types
- Individuals61.79%
- HNWI33.06%
- Pension & Profit Sharing Plans5.15%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Heal Financial LLC is a small, independent registered investment adviser that focuses on financial planning and discretionary portfolio management for individuals and small businesses. The firm’s business model combines a percentage-of-AUM fee schedule with hourly billing, and it reports that all assets under management are managed on a discretionary basis. Investment activity is equity‑centered: the adviser shows a clear preference for exchange‑listed securities and exchange‑traded products as the primary building blocks of client portfolios. Heal Financial does not identify as an active ESG investor and operates from a single-state footprint. Manager allocation behavior is conservative in structure: rather than acting as a multi‑manager capital allocator, the firm uses third‑party managers for areas outside core listed equities. That approach points to a modest roster of outsourced solutions for alternative exposures and reliance on liquid, cost‑efficient instruments for the bulk of client holdings.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities56%
- US Government Bonds24%
- Public Funds/Mutual Funds14%
- Cash & Cash Equivalents4%
- Investment Grade Corp Bonds1%
Contacts
1 of 1
Brian Heal
FounderCRD 4719085
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
, null
Location
, null
Headquartered in , null.
- Office locations
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