Harmony Asset Management LLC

RIASEC Registered
Total AUM
$463M
Discretionary
$417M
90% of AUM
Avg account
$768K
Accounts
602
Employees
10
Advisory reps
7

Firm details

Headquarters
Scottsdale, Arizona
CRD number
116069
Registered since
May 15, 2020
Website
www.harmonyam.com
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI68.08%
  • Charitable Organizations16.77%
  • Individuals11.65%
  • Corporations / Businesses3.5%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Harmony Asset Management LLC is an independent, owner-operated RIA structured as an LLC. The firm is registered with the SEC (registered in 2020) and identifies as a capital allocator serving both individual/family and institutional clients. Its advisory services include financial planning, portfolio management for individuals and small businesses as well as for institutions, selection of other advisers, and educational seminars. Fee arrangements are a mix of percentage of AUM, hourly charges, and fixed fees. Harmony also describes itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Read the full firm profile in FINTRX →

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 59%, Public Funds/Mutual Funds 19%, Cash & Cash Equivalents 10%, State & Local Bonds 5%, Investment Grade Corp Bonds 5%, US Government Bonds 2%59%
  • Exchange Traded Equities59%
  • Public Funds/Mutual Funds19%
  • Cash & Cash Equivalents10%
  • State & Local Bonds5%
  • Investment Grade Corp Bonds5%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 102

Active vs passive

$132M in ETFs

Passive

60%

$78.7M

Active

35%

$52.9M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO VARIABLE RATE INVESTMENT GRADE ETF (VRIG)InvescoActiveUltrashort Bond$19.4M773,84414.72%
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Location

Primary office

Scottsdale, AZ

Maricopa

Location

Scottsdale, AZ

Headquartered in Scottsdale, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.

Metro area
Phoenix-Mesa, AZ
Region
West
County
Maricopa
Address
16220 N Scottsdale Rd
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth