Harmony Asset Management LLC

RIASEC RegisteredEst. 2020
Total AUM
$463M
Discretionary
$417M
90% of AUM
Avg account
$768K
Accounts
602
Employees
10
Advisory reps
8

Firm details

Headquarters
Scottsdale, Arizona
CRD number
116069
Registered since
May 15, 2020
Website
www.harmonyam.com
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI68.08%
  • Charitable Organizations16.77%
  • Individuals11.65%
  • Corporations / Businesses3.5%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Harmony Asset Management LLC is an independent registered investment adviser organized as a limited liability company and registered with the SEC in 2020. The firm operates as a capital allocator for both individual and family clients as well as institutional accounts. Its advisory services include financial planning, portfolio management for individuals, small businesses and institutions, selection of outside managers, and educational workshops. Fee arrangements are a mix of percentage of assets under management, hourly charges and fixed fees. Harmony identifies as an active ESG investor and employs third-party managers to access nontraditional strategies.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

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Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 59%, Public Funds/Mutual Funds 19%, Cash & Cash Equivalents 10%, State & Local Bonds 5%, Investment Grade Corp Bonds 5%, US Government Bonds 2%59%
  • Exchange Traded Equities59%
  • Public Funds/Mutual Funds19%
  • Cash & Cash Equivalents10%
  • State & Local Bonds5%
  • Investment Grade Corp Bonds5%

Contacts

3 of 8
  • Dale Boettcher

    Dale Boettcher

    Investment AdvisorCRD 1228871

  • Mark Eisenhut

    Mark Eisenhut

    Executive DirectorCRD 4331702

  • Alan Rosenfield

    Alan Rosenfield

    Managing DirectorCRD 1129174

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 104

Active vs passive

$113M in ETFs

Passive

73%

$83M

Active

21%

$30.4M

ETFProviderStyleCategoryValueShares% of portfolio
FIDELITY LOW DURATION BOND ETF (FLDB)FidelityActiveUltrashort Bond$7M138,7236.14%
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Location

Primary office

Scottsdale, AZ

Maricopa

Location

Scottsdale, AZ

Headquartered in Scottsdale, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.

Metro area
Phoenix-Mesa, AZ
Region
West
County
Maricopa
Address
16220 N Scottsdale Rd
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth