Harbor Asset Planning, Inc.
Firm details
- Headquarters
- ,
- CRD number
- 144944
- Registered since
- February 13, 2024
- Website
- www.harborasset.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI96.24%
- Individuals3.76%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Harbor Asset Planning, Inc. is an independent, individually owned registered investment adviser that began SEC registration in 2024. The firm focuses on serving individual and family clients and provides financial planning and portfolio management for individuals and small businesses. Its billing structure mixes percentage-of-AUM fees with hourly and fixed-fee engagements, and the firm also conducts other financial product sales activities. Harbor Asset Planning is not positioned as a capital allocator and does not market itself on ESG investing or multi-state advisory platforms.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities61%
- Cash & Cash Equivalents16%
- Public Funds/Mutual Funds12%
- US Government Bonds10%
- State & Local Bonds1%
Contacts
3 of 3
Ellen Ginsberg
Financial PlannerCRD 5195589

Scott Leabman
Business ConsultantCRD 5296025
Robert Selzer
DirectorCRD 5404531
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 302Active vs passive
$134M in ETFs
84%
$113M
13%
$21M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SCHWAB US LARGE-CAP GROWTH ETF (SCHG) | Schwab | Passive | Large Growth | $6.1M | 168,926 | 4.52% |
Location
, null
Location
, null
Headquartered in , null.
- Office locations
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