Greenup Street Wealth Management LLC

RIASEC RegisteredEst. 2021
Total AUM
$900M
Discretionary
$897M
100% of AUM
Avg account
$306K
Accounts
2,943
Employees
20
Advisory reps
21

Firm details

Headquarters
Overland Park, Kansas
CRD number
311391
Registered since
August 27, 2021
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI69.75%
  • Individuals29.59%
  • Pension & Profit Sharing Plans0.36%
  • Charitable Organizations0.26%
  • Corporations / Businesses0.04%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Greenup Street Wealth Management LLC is an independent, SEC-registered registered investment adviser organized as an LLC (SEC registration year 2021). The firm is owned by an individual and focuses on serving individual and family clients through fee-based arrangements that include percentage-of-AUM fees and fixed fees. Its advisory services center on financial planning, discretionary portfolio management for individuals and small businesses, and the selection of outside advisers. The firm identifies itself as a capital allocator and uses third-party managers when appropriate. It does not characterize itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 74%, Exchange Traded Equities 18%, Cash & Cash Equivalents 5%, Other 2%, Investment Grade Corp Bonds 1%74%
  • Public Funds/Mutual Funds74%
  • Exchange Traded Equities18%
  • Cash & Cash Equivalents5%
  • Other2%
  • Investment Grade Corp Bonds1%

Owners & executives

3 of 5
  • Aaron Kirsch

    Aaron Kirsch

    Chief Client OfficerCRD 4382602

  • Daniel Greulich

    Daniel Greulich

    Chief Investment OfficerCRD 5243352

  • Anthony Schmitt

    Anthony Schmitt

    President, Chief Executive OfficerCRD 3168815

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Contacts

3 of 16
  • Barbara Deboer

    Barbara Deboer

    Director of Client ServiceCRD 2397240

  • Christopher Underwood

    Christopher Underwood

    Vice PresidentCRD 7326332

  • Brandon Kraus

    Brandon Kraus

    Senior Vice-President, Wealth AdvisorCRD 5085885

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 72

Active vs passive

$664M in ETFs

Passive

67%

$442M

Active

32%

$222M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO QQQ TRUST SERIES 1 (QQQ)InvescoPassiveLarge Growth$140M190,50921.14%

Location

Primary office

Overland Park, KS

Johnson

Location

Overland Park, KS

Headquartered in Overland Park, KS, anchoring the Kansas City-Overland Park-Kansas City, MO-KS metro in the Midwest.

Metro area
Kansas City-Overland Park-Kansas City, MO-KS
Region
Midwest
County
Johnson
Address
7300 W 110th St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth