GREENROCK WEALTH MANAGEMENT, LLC
Firm details
- Headquarters
- EAST GRAND RAPIDS, Michigan
- CRD number
- 275030
- Website
- greenrockconsulting.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- Individuals56.61%
- HNWI38.29%
- Pension & Profit Sharing Plans4.98%
- Other0.12%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Greenrock Wealth Management, LLC is organized as a limited liability company and functions as an independent registered investment adviser serving individual and family clients. The firm bills clients through a mix of percentage-of-AUM and fixed-fee arrangements and focuses its advisory practice on financial planning and portfolio management for individuals and small businesses. The firm does not identify as an active ESG investor, is not described as a multi-state adviser, and does not present itself as a capital allocator or pension consultant. An insurance company is noted among its industry affiliations.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds90%
- Exchange Traded Equities6%
- Cash & Cash Equivalents4%
- Derivatives1%
Contacts
1 of 1JUSTIN HALES
Founder and PresidentCRD 4796722
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
EAST GRAND RAPIDS, MI
KENT
Location
EAST GRAND RAPIDS, MI
Headquartered in EAST GRAND RAPIDS, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.
- Metro area
- Grand Rapids-Kentwood-Muskegon, MI
- Region
- Midwest
- County
- KENT
- Address
- 2249 Wealthy St SE
- Time zone
- ET (UTC-5)
- Office locations
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