GREENROCK WEALTH MANAGEMENT, LLC

RIASEC Registered
Total AUM
$43.7M
Discretionary
$41.5M
95% of AUM
Avg account
$416K
Accounts
105
Employees
1
Advisory reps
1

Firm details

Headquarters
EAST GRAND RAPIDS, Michigan
CRD number
275030
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • Individuals56.61%
  • HNWI38.29%
  • Pension & Profit Sharing Plans4.98%
  • Other0.12%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Greenrock Wealth Management, LLC is organized as a limited liability company and functions as an independent registered investment adviser serving individual and family clients. The firm bills clients through a mix of percentage-of-AUM and fixed-fee arrangements and focuses its advisory practice on financial planning and portfolio management for individuals and small businesses. The firm does not identify as an active ESG investor, is not described as a multi-state adviser, and does not present itself as a capital allocator or pension consultant. An insurance company is noted among its industry affiliations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 90%, Exchange Traded Equities 6%, Cash & Cash Equivalents 4%, Derivatives 1%90%
  • Public Funds/Mutual Funds90%
  • Exchange Traded Equities6%
  • Cash & Cash Equivalents4%
  • Derivatives1%

Contacts

1 of 1
  • JUSTIN HALES

    Founder and PresidentCRD 4796722

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

EAST GRAND RAPIDS, MI

KENT

Location

EAST GRAND RAPIDS, MI

Headquartered in EAST GRAND RAPIDS, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
KENT
Address
2249 Wealthy St SE
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth