Greenrock Asset Management LLC

Overview

Greenrock Asset Management LLC is a small, independent registered investment adviser that provides financial planning and portfolio management primarily for individuals and families, as well as small-business owners. The firm operates on a fee basis that includes percentage-of-AUM billing, hourly charges and the capacity to take performance-based fees. All disclosed advisory assets are managed on a discretionary basis. Investment activity is equity-centered: the firm favors exchange-traded equities and ETFs as the core building blocks of client portfolios, with a clear tilt toward liquid, listed securities. To supplement equity exposure, Greenrock allocates to third-party alternative managers for targeted exposure to real estate, commodities and oil & gas. The firm also uses mutual funds and annuities as part of its implementation toolkit.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices