NORTHERN STAR GENERATIONAL WEALTH

RIASEC Registered
Total AUM
$5.5M
Discretionary
$5.5M
100% of AUM
Avg account
$1.4M
Accounts
4
Employees
1
Advisory reps
1

Firm details

Headquarters
MOUNTAIN VIEW, California
CRD number
335323
Custodians
CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI90.91%
  • Individuals9.09%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Northern Star Generational Wealth is a limited liability company owned by an individual that provides fee-based wealth management and financial planning. Its advisory services focus on financial planning and discretionary portfolio management for individuals, small businesses, and institutional or business clients. The firm charges clients based on a percentage of assets under management and also uses hourly billing for certain engagements. It does not identify as an active ESG investor, is not a multi-state adviser, and does not position itself as a capital allocator.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 60%, Exchange Traded Equities 30%, US Government Bonds 5%, Cash & Cash Equivalents 4%, Non-Investment Grade Corp Bonds 1%60%
  • Public Funds/Mutual Funds60%
  • Exchange Traded Equities30%
  • US Government Bonds5%
  • Cash & Cash Equivalents4%
  • Non-Investment Grade Corp Bonds1%

Owners & executives

1 of 1
  • Ivy May

    Managing Director and Chief Compliance OfficerCRD 7773112

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

MOUNTAIN VIEW, CA

SANTA CLARA

Location

MOUNTAIN VIEW, CA

Headquartered in MOUNTAIN VIEW, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SANTA CLARA
Address
800 W El Camino Real
Time zone
PT (UTC-8)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth