Goodreid Investment Counsel Corp.

Overview

Goodreid Investment Counsel Corp. is a fee-based advisory corporation that runs discretionary portfolio management for individuals, small businesses and institutional clients. The firm has a clear equity tilt: its stated preference is for exchange-traded equities and it manages clients through separately managed account structures. Goodreid’s advisory activities focus on personalized, account-level portfolio management rather than packaged products, with portfolio fees charged as a percentage of assets under management. The firm does not identify as an active ESG investor and is not positioned as a multi-state or pension consulting advisor. Investment activity centers on long-only equity exposure through custodial relationships that support both Canadian and U.S.-listed securities. The discretionary mandate across client accounts allows Goodreid to concentrate exposures at the account level—using exchange-traded vehicles for broad-market core exposure and listed equities for tactical or concentrated positions.

Assets & Accounts

Public Holdings

Location & Offices