GENERATION CAPITAL MANAGEMENT LLC

RIASEC RegisteredEst. 2009
Total AUM
$1.2B
Discretionary
$203M
18% of AUM
Avg account
$2.4M
Accounts
481
Employees
4
Advisory reps
2

Firm details

Headquarters
PITTSFORD, New York
CRD number
128523
Registered since
June 5, 2009
Custodians
MATRIX SECURITIES, INC., U.S. BANK, N.A.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • State / Municipal Government82.71%
  • HNWI12.12%
  • Individuals2.79%
  • Charitable Organizations1.94%
  • Pension & Profit Sharing Plans0.44%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Generation Capital Management LLC is an independent registered investment adviser that focuses on managed portfolios for both individual and institutional clients. The firm combines fee-based portfolio management and financial planning with consulting services for businesses and pension plans, and it also offers educational seminars and workshops. Its advisory model blends discretionary sleeves with a larger non-discretionary advisory footprint, and fee arrangements are a mix of percentage-of-AUM and fixed-fee engagements. Investment activity centers on public pooled vehicles—primarily mutual funds—and a complementary allocation to third-party alternative managers. The firm does not position itself as an active ESG investor and is structured as a single-state adviser despite operating multiple offices. Client relationships range from high-net-worth individuals and families to institutional and business accounts, which informs a multi-sleeve approach that can include separately managed accounts, pooled funds, and allocative relationships with external alternative managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 86%, Exchange Traded Equities 7%, US Government Bonds 5%, Investment Grade Corp Bonds 1%, Cash & Cash Equivalents 1%86%
  • Public Funds/Mutual Funds86%
  • Exchange Traded Equities7%
  • US Government Bonds5%
  • Investment Grade Corp Bonds1%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • MARY DEJOHN

    Chief Compliance OfficerCRD 2593587

Contacts

1 of 1
  • SCOTT NASCA

    ​President and FounderCRD 2356676

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

PITTSFORD, NY

MONROE

Location

PITTSFORD, NY

Headquartered in PITTSFORD, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area
Rochester-Batavia-Seneca Falls, NY
Region
Northeast
County
MONROE
Address
1163 Pittsford Victor Rd
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth