GEM ASSET MANAGEMENT, LLC

RIASEC RegisteredEst. 2007
Total AUM
$628M
Discretionary
$628M
100% of AUM
Avg account
$462K
Accounts
1,359
Employees
4
Advisory reps
4

Firm details

Headquarters
PLYMOUTH, Michigan
CRD number
124332
Registered since
January 18, 2007
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI63.17%
  • Individuals24.36%
  • Charitable Organizations12.14%
  • Corporations / Businesses0.32%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

GEM Asset Management, LLC is an independent registered investment adviser organized as an LLC and registered with the SEC since 2007. The firm is individually owned and positions itself as a capital allocator that serves both high-net-worth individuals and family clients as well as institutional accounts. Its advisory services include financial planning and portfolio management for individuals, small businesses and institutions, along with the selection and oversight of third‑party managers. Compensation is a mix of percentage-of-AUM and fixed fees. The firm does not describe itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 79%, Exchange Traded Equities 11%, Cash & Cash Equivalents 8%, Other 2%79%
  • Public Funds/Mutual Funds79%
  • Exchange Traded Equities11%
  • Cash & Cash Equivalents8%
  • Other2%

Contacts

3 of 4
  • STEVE ALEXANDROWSKI

    Founder & PartnerCRD 4612834

  • Bradley Hoekstra

    Associate AdvisorCRD 7975173

  • STEVEN STORY

    PartnerCRD 4782102

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 80

Active vs passive

$180M in ETFs

Passive

42%

$75.5M

Active

58%

$104M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US EQUITY MARKET ETF (DFUS)DimensionalActiveLarge Blend$16.5M233,2079.20%

Location

Primary office

PLYMOUTH, MI

WAYNE

Location

PLYMOUTH, MI

Headquartered in PLYMOUTH, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
WAYNE
Address
261 S Main St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth