FULLGUARDS FINANCIAL

RIASEC Registered
Total AUM
$7.4M
Discretionary
$2.7M
36% of AUM
Avg account
$224K
Accounts
33
Employees
1
Advisory reps
1

Firm details

Headquarters
SANTA CRUZ, California
CRD number
325399
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI64.11%
  • Individuals35.89%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Fullguards Financial operates as a small, independent registered investment adviser focused on individuals and families, with additional work for small-business clients. The firm leans toward equity-heavy portfolios—exchange-traded equities are the dominant holding—and integrates ESG considerations into its investment process. Core services include financial planning, portfolio management for individuals and small businesses, and client education through seminars and workshops. Fee arrangements are flexible and include a percentage of assets under management, hourly charges, and fixed fees, allowing the firm to serve both ongoing advisory relationships and project-based planning engagements. Fullguards Financial is owner-operated and positions itself as a boutique adviser rather than a capital allocator or multi-state advisory platform. Given its size and stated activities, the firm appears to use a mix of liquid public markets for core exposures and selective external managers for alternative allocations and private placement opportunities.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 35%, Non-Exchange Traded Equities 20%, US Government Bonds 20%, Investment Grade Corp Bonds 10%, Cash & Cash Equivalents 8%, Non-Investment Grade Corp Bonds 5%, Derivatives 5%35%
  • Exchange Traded Equities35%
  • Non-Exchange Traded Equities20%
  • US Government Bonds20%
  • Investment Grade Corp Bonds10%
  • Cash & Cash Equivalents8%

Contacts

1 of 1
  • MERCY TANUDJOJO

    FounderCRD 3032187

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

SANTA CRUZ, CA

SANTA CRUZ

Location

SANTA CRUZ, CA

Headquartered in SANTA CRUZ, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SANTA CRUZ
Address
340 Soquel Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth