Frisco Financial Planning

RIASEC RegisteredEst. 2024
Total AUM
$131M
Discretionary
$131M
100% of AUM
Avg account
$590K
Accounts
222
Employees
1
Advisory reps
1

Firm details

Headquarters
,
CRD number
132585
Registered since
August 14, 2024
Website
ffplan.com
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI96.76%
  • Individuals3.24%
Services
Financial PlanningPortfolio Management for IndividualsPublication of Periodicals

Firm profile

FINTRX

Overview

Frisco Financial Planning is an independent, individually owned registered investment adviser organized as an LLC and SEC-registered in 2024. The firm focuses on individuals and families, offering financial planning, portfolio management for individuals and small businesses, and publishing periodic newsletters or market commentary. Its fee model combines percentage-of-AUM billing with fixed fees. Frisco does not present itself as an active ESG investor, is not a multi-state adviser, and does not act as a pension consultant or related adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 99%, Cash & Cash Equivalents 1%99%
  • Exchange Traded Equities99%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • John Gay

    John Gay

    OwnerCRD 2778797

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 27

Active vs passive

$123M in ETFs

Passive

97%

$119M

Active

0%

$3.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD SMALL-CAP INDEX FUND (VB)VanguardPassiveSmall Blend$14.3M54,62311.64%

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth