Fortune Financial Group, Inc.

RIASEC & State Registered
Total AUM
$141M
Discretionary
$141M
100% of AUM
Avg account
$271K
Accounts
520
Employees
4
Advisory reps
3

Firm details

Headquarters
,
CRD number
111378
Registered since
July 7, 2025
Website
fortunefinancialgroup.com
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Commissions, Other
Client types
  • HNWI76.6%
  • Individuals23.4%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Fortune Financial Group, Inc. is an independent registered investment adviser organized as a corporation and owned by an individual. The firm is SEC-registered (registered in 2025) and focuses on serving individual and family clients with financial planning and portfolio management for individuals and small businesses. Its fee arrangements are mixed — percentage of AUM, hourly charges, commissions, and other billing methods — which suggests a blend of advisory and transactional business lines. Fortune Financial Group does not act as a capital allocator; instead it appears to deploy third-party products and managers for client portfolios.

Assets & Accounts

Public Holdings

Investments & Alternatives

Read the full firm profile in FINTRX →

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Other 10%, Exchange Traded Equities 5%, Cash & Cash Equivalents 1%84%
  • Public Funds/Mutual Funds84%
  • Other10%
  • Exchange Traded Equities5%
  • Cash & Cash Equivalents1%

Owners & executives

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Contacts

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 90

Active vs passive

$116M in ETFs

Passive

82%

$94.9M

Active

17%

$21.5M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO S&P 500 LOW VOLATILITY ETF (SPLV)InvescoPassiveLarge Value$8.2M116,3577.04%
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Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

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