Fortune Financial Group, Inc.

RIASEC RegisteredEst. 2025
Total AUM
$141M
Discretionary
$141M
100% of AUM
Avg account
$271K
Accounts
520
Employees
3
Advisory reps
3

Firm details

Headquarters
,
CRD number
111378
Registered since
July 7, 2025
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Commissions, Other
Client types
  • HNWI76.6%
  • Individuals23.4%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Fortune Financial Group, Inc. is an independent registered investment adviser formed as a corporation and owned by an individual. The firm focuses on serving individual and family clients, providing financial planning and portfolio management for individuals and small businesses. Its fee model is mixed: percentage-of-AUM fees are used alongside hourly billing, commissions, and other fee arrangements. Fortune Financial Group is not a capital allocator and does not characterize itself as an active ESG investor. The adviser is SEC-registered (2025) and operates outside the multi-state adviser classification. Advisory activities emphasize personalized planning and discretionary portfolio management rather than institutional pension consulting or related-adviser services.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Other 10%, Exchange Traded Equities 5%, Cash & Cash Equivalents 1%84%
  • Public Funds/Mutual Funds84%
  • Other10%
  • Exchange Traded Equities5%
  • Cash & Cash Equivalents1%

Owners & executives

2 of 2
  • Nicholas Kalivas

    Nicholas Kalivas

    Head of Factor Investing StrategiesCRD 1764792

  • Bradley Rosley

    Bradley Rosley

    CEOCRD 1559979

Contacts

1 of 1
  • Christine Kalivas

    Christine Kalivas

    Certified Financial PlannerCRD 1734959

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 94

Active vs passive

$110M in ETFs

Passive

82%

$90.3M

Active

17%

$20.1M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO S&P 500 LOW VOLATILITY ETF (SPLV)InvescoPassiveLarge Value$8.3M110,7967.52%

Location

Primary office

, null

Location

, null

Headquartered in , null.

Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth