Fortune Financial Advisors, LLC

RIASEC RegisteredEst. 2013
Total AUM
$323M
Discretionary
$313M
97% of AUM
Avg account
$529K
Accounts
610
Employees
6
Advisory reps
6

Firm details

Headquarters
Overland Park, Kansas
CRD number
145799
Registered since
November 14, 2013
Website
fortunefinancialadvisors.com
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI69.88%
  • Corporations / Businesses18.84%
  • Individuals11.27%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Fortune Financial Advisors, LLC is an independent registered investment adviser, formed as an LLC and SEC-registered in 2013. The firm is individually owned and focuses on serving individual and family clients, delivering financial planning and portfolio management for individuals and small businesses. Compensation is flexible: percentage-of-AUM arrangements sit alongside hourly and fixed-fee engagements. Fortune Financial Advisors does not describe itself as an active ESG investor, is not registered as a multi-state adviser, and does not position itself as a capital allocator to external managers.

Assets & Accounts

Public Holdings

Investments & Alternatives

Read the full firm profile in FINTRX →

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 73%, US Government Bonds 11%, Public Funds/Mutual Funds 10%, Cash & Cash Equivalents 5%, Non-Exchange Traded Equities 1%, Other 1%73%
  • Exchange Traded Equities73%
  • US Government Bonds11%
  • Public Funds/Mutual Funds10%
  • Cash & Cash Equivalents5%
  • Non-Exchange Traded Equities1%

Contacts

3 of 6
  • Roxanna Noland

    Roxanna Noland

    Partner, Operations ManagerCRD 2807118

  • Lawrence Hamtil

    Lawrence Hamtil

    PrincipalCRD 5000996

  • Dennis Wallace

    Dennis Wallace

    PrincipalCRD 1971959

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Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 57

Active vs passive

$68.6M in ETFs

Passive

90%

$61.7M

Active

7%

$6.9M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES MSCI USA MIN VOL FACTOR ETF (USMV)BlackRockPassiveLarge Blend$12.2M126,01317.72%
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Location

Primary office

Overland Park, KS

Johnson

Location

Overland Park, KS

Headquartered in Overland Park, KS, anchoring the Kansas City-Overland Park-Kansas City, MO-KS metro in the Midwest.

Metro area
Kansas City-Overland Park-Kansas City, MO-KS
Region
Midwest
County
Johnson
Address
11600 College Blvd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth