FIRST HEARTLAND CONSULTANTS, INC.

RIASEC RegisteredEst. 1994
Total AUM
$2.1B
Discretionary
$1.9B
90% of AUM
Avg account
$217K
Accounts
9,610
Employees
96
Advisory reps
96

Firm details

Headquarters
LAKE ST LOUIS, Missouri
CRD number
110377
Registered since
May 23, 1994
Custodians
PERSHING LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals63.86%
  • HNWI25.91%
  • Pension & Profit Sharing Plans9.5%
  • Corporations / Businesses0.47%
  • Charitable Organizations0.25%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

First Heartland Consultants, Inc. is a corporate wealth advisory firm that has been SEC-registered since 1994 and operates as an individual-owned advisor to both individual/family and institutional clients. The firm functions as a capital allocator, running discretionary portfolio mandates and offering a mix of financial planning, portfolio management for individuals and small businesses, institutional consulting, pension consulting, and manager selection. It also produces written client communications and runs educational seminars and workshops. Investment activity centers on public equities delivered largely through exchange-traded vehicles, with a clear preference for ETFs as the primary implementation tool. First Heartland also uses third-party managers and allocates to alternative strategies — including hedge funds, private placements and real estate — to complement core equity exposure and to pursue diversification and return enhancement. Fee arrangements include percentage-of-AUM billing as well as hourly and fixed-fee engagements, enabling a mix of advisory relationships across client types. The firm maintains industry relationships with broker-dealers, accounting and law firms, insurance companies and pension consultants to support its advisory and custody arrangements.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 62%, Public Funds/Mutual Funds 29%, Cash & Cash Equivalents 8%, State & Local Bonds 1%62%
  • Exchange Traded Equities62%
  • Public Funds/Mutual Funds29%
  • Cash & Cash Equivalents8%
  • State & Local Bonds1%

Owners & executives

3 of 5
  • DAVID HOFF

    Chief Executive OfficerCRD 1058737

  • JEANNE JEHLE

    Chief Financial OfficerCRD 4885198

  • BRANDON HALL

    Chief Technology OfficerCRD 5113480

Unlock 2 more executives

Contacts

3 of 91
  • TIMOTHY WUEST

    Financial AdvisorCRD 1210210

  • Jessica Durand

    Financial AdvisorCRD 7092118

  • GEORGE FOWLER

    OwnerCRD 848318

Unlock 88 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 490

Active vs passive

$1.5B in ETFs

Passive

57%

$855M

Active

32%

$650M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO S&P 500(R) ETF (SPYM)State Street$46.3M604,5253.07%

Location

Primary office

LAKE ST LOUIS, MO

SAINT CHARLES

Location

LAKE ST LOUIS, MO

Headquartered in LAKE ST LOUIS, MO, anchoring the St. Louis-St. Charles-Farmington, MO-IL metro in the Midwest.

Metro area
St. Louis-St. Charles-Farmington, MO-IL
Region
Midwest
County
SAINT CHARLES
Address
4101 Lake Saint Louis Blvd
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth