FERNANDEZ FINANCIAL ADVISORY, LLC

RIASEC Registered
Total AUM
$66M
Discretionary
$0
0% of AUM
Avg account
$449K
Accounts
147
Employees
1
Advisory reps
1

Firm details

Headquarters
LOS ALAMITOS, California
CRD number
112954
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI98.48%
  • Individuals1.52%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Fernandez Financial Advisory, LLC is an independent registered investment adviser that focuses on serving individual and family clients with financial planning, portfolio management for individuals and small businesses, and educational workshops. The firm charges fees by percentage of assets under management and also offers hourly and fixed-fee arrangements, which allows flexibility for both ongoing advisory relationships and one-off planning engagements. Investment activity is weighted toward public pooled vehicles—mutual funds and other public funds represent the largest single sleeve of assets—while the firm also allocates to third-party alternative managers in select sectors. The adviser operates primarily on a non‑discretionary basis, maintaining client-directed accounts where the adviser implements recommendations rather than exercising unilateral trading authority. Fernandez Financial Advisory is not an active ESG investor and does not position itself as a multi‑state or pension consultant adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 47%, Exchange Traded Equities 37%, State & Local Bonds 5%, Investment Grade Corp Bonds 4%, Cash & Cash Equivalents 4%, US Government Bonds 3%47%
  • Public Funds/Mutual Funds47%
  • Exchange Traded Equities37%
  • State & Local Bonds5%
  • Investment Grade Corp Bonds4%
  • Cash & Cash Equivalents4%

Contacts

1 of 1
  • DELIA FERNANDEZ

    Founder and PresidentCRD 2312173

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

LOS ALAMITOS, CA

ORANGE

Location

LOS ALAMITOS, CA

Headquartered in LOS ALAMITOS, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
5212 Katella Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth