Asset Planning, Inc
Firm details
- Headquarters
- Los Alamitos, California
- CRD number
- 111535
- Registered since
- April 13, 2004
- Website
- assetplanninginc.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI85.12%
- Individuals14.44%
- Pension & Profit Sharing Plans0.44%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Asset Planning, Inc. is an independent registered investment adviser that has been SEC-registered since 2004 and is owned by an individual. The firm focuses on serving individual and family clients, offering financial planning and portfolio management for individuals and small businesses. Its fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements. Asset Planning does not identify as an active ESG investor, is not a multi-state adviser, and does not operate as a capital allocator or pension consultant. The firm received recognition as a Top RIA Firm from FA Magazine in 2020.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds65%
- Exchange Traded Equities18%
- Cash & Cash Equivalents7%
- US Government Bonds4%
- Investment Grade Corp Bonds4%
Contacts
3 of 5
Melani List
Financial Paraplanner Qualified ProfessionalCRD 6992366
Erin Nelsen
Partner, Financial AdvisorCRD 5528583
Sandra Field
FounderCRD 1419210
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 19Active vs passive
$596K in ETFs
92%
$546K
3%
$50.1K
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| ISHARES S&P 100 ETF (OEF) | BlackRock | Passive | Large Blend | $110K | 300 | 18.41% |
Location
Los Alamitos, CA
Orange
Location
Los Alamitos, CA
Headquartered in Los Alamitos, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- Orange
- Address
- 4281 Katella Ave
- Time zone
- PT (UTC-8)
- Office locations
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