Excel Financial, LLC

RIASEC RegisteredEst. 2016

Total AUM

$404M

Discretionary

$348M

86% of AUM

Avg account

$359K

Accounts

1,128

Employees

Advisory reps

Firm details

Headquarters: Red Wing, Minnesota
CRD number: 145301
Registered since: January 28, 2016
Website: www.excelfinllc.com
Custodians: CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI49.68%
Pension & Profit Sharing Plans28.98%
Individuals20.45%
Charitable Organizations0.84%
Corporations / Businesses0.05%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Excel Financial, LLC is an independent registered investment adviser organized as an LLC and SEC-registered since 2016. The firm is owner-operated and positions itself as a capital allocator that serves both individual/family and institutional clients. Its advisory services include financial planning, portfolio management for individuals, small businesses and institutions, and the selection of third‑party advisers. The firm also operates as an insurance broker and charges clients using a mix of percentage‑of‑AUM fees, hourly fees, and fixed fees. Excel Financial is not identified as an active ESG investor.