ELLA FINANCIAL ADVISING
Firm details
- Headquarters
- OAKLAND, California
- CRD number
- 307357
- Registered since
- March 20, 2026
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI94.95%
- Individuals5.05%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Ella Financial Advising is an independent registered investment adviser structured as a limited liability company and owned by an individual. The firm focuses on financial planning and customized portfolio management for individuals and small businesses, charging a mix of percentage-of-AUM, hourly, and fixed fees. It identifies as an active ESG investor, which implies ESG considerations are incorporated into at least some client strategies. As a compact advisory practice, the firm emphasizes model-driven allocation to public funds and mutual funds while supplementing core exposures with targeted alternative allocations through external managers.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds84%
- Cash & Cash Equivalents9%
- Exchange Traded Equities2%
- Private Funds2%
- US Government Bonds1%
Owners & executives
1 of 1ELIZABETH TAYLOR
Founder & CEOCRD 6404273
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
OAKLAND, CA
ALAMEDA
Location
OAKLAND, CA
Headquartered in OAKLAND, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- ALAMEDA
- Address
- 5237 College Ave
- Time zone
- PT (UTC-8)
- Office locations
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