ELLA FINANCIAL ADVISING

RIASEC RegisteredEst. 2026
Total AUM
$107M
Discretionary
$107M
100% of AUM
Avg account
$473K
Accounts
226
Employees
1
Advisory reps
1

Firm details

Headquarters
OAKLAND, California
CRD number
307357
Registered since
March 20, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI94.95%
  • Individuals5.05%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Ella Financial Advising is an independent registered investment adviser structured as a limited liability company and owned by an individual. The firm focuses on financial planning and customized portfolio management for individuals and small businesses, charging a mix of percentage-of-AUM, hourly, and fixed fees. It identifies as an active ESG investor, which implies ESG considerations are incorporated into at least some client strategies. As a compact advisory practice, the firm emphasizes model-driven allocation to public funds and mutual funds while supplementing core exposures with targeted alternative allocations through external managers.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Cash & Cash Equivalents 9%, Exchange Traded Equities 2%, Private Funds 2%, US Government Bonds 1%, State & Local Bonds 1%, Other 1%84%
  • Public Funds/Mutual Funds84%
  • Cash & Cash Equivalents9%
  • Exchange Traded Equities2%
  • Private Funds2%
  • US Government Bonds1%

Owners & executives

1 of 1
  • ELIZABETH TAYLOR

    Founder & CEOCRD 6404273

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

OAKLAND, CA

ALAMEDA

Location

OAKLAND, CA

Headquartered in OAKLAND, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
ALAMEDA
Address
5237 College Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth