DIAZO, LLC

RIASEC RegisteredEst. 2023
Total AUM
$222M
Discretionary
$222M
100% of AUM
Avg account
$253K
Accounts
876
Employees
9
Advisory reps
7

Firm details

Headquarters
HENDERSON, Nevada
CRD number
324419
Registered since
January 6, 2023
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI52.33%
  • Individuals43.16%
  • Charitable Organizations4.51%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Diazo, LLC is an independent registered investment adviser that targets individuals and families with financial planning and discretionary portfolio management. Established as an LLC and registered with the SEC in 2023, the firm operates under an individual ownership structure and charges clients primarily by percentage of assets under management with some fixed-fee arrangements available. Investment activity centers on liquid public equities—both individual stocks and exchange-traded products—supplemented by mutual funds and annuity solutions. The firm is not positioned as an ESG investor and is not classified as a multi-state adviser on its filing. Diazo structures client relationships around discretionary management for small-business owners and individual households, using third-party managers for certain alternative strategies rather than operating as a direct capital allocator. The firm maintains an insurance-company affiliation, which aligns with its use of annuities and insurance-linked solutions in client programs.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 39%, Public Funds/Mutual Funds 26%, Other 20%, Cash & Cash Equivalents 6%, US Government Bonds 5%, Private Funds 3%, Investment Grade Corp Bonds 1%39%
  • Exchange Traded Equities39%
  • Public Funds/Mutual Funds26%
  • Other20%
  • Cash & Cash Equivalents6%
  • US Government Bonds5%

Owners & executives

2 of 2
  • LAURA LONG

    Founder and Chief Executive OfficerCRD 6441303

  • CAROLINE LAIACONA

    Chief Operations OfficerCRD 1387943

Contacts

3 of 5
  • Thomas Stetter

    Customer Relations SpecialistCRD 8035470

  • JANET MESSER

    OperationsCRD 5059140

  • Brian Crawley

    Founder & Financial AdvisorCRD 6373264

Unlock 2 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

HENDERSON, NV

CLARK

Location

HENDERSON, NV

Headquartered in HENDERSON, NV, anchoring the Las Vegas-Henderson, NV metro in the West.

Metro area
Las Vegas-Henderson, NV
Region
West
County
CLARK
Address
2534 Anthem Village Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth