CUSTOM WEALTH PLANNERS

RIASEC Registered
Total AUM
$102M
Discretionary
$99.3M
97% of AUM
Avg account
$293K
Accounts
349
Employees
3
Advisory reps
3

Firm details

Headquarters
ANKENY, Iowa
CRD number
326415
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI80.35%
  • Individuals19.65%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Custom Wealth Planners is an independent RIA that serves individuals and families with a mix of financial planning and portfolio management services. The firm operates on a fee model that combines a percentage-of-AUM schedule with fixed fees, and it lists financial planning, portfolio management for both individuals/small businesses and institutional entities, and pension consulting among its core advisory services. The firm reports being an active ESG investor, which suggests environmental, social and governance criteria are factored into manager selection and fund choices rather than being a purely passive overlay. Investment activity is centered on publicly available pooled vehicles—primarily mutual funds—rather than concentrated direct-equity portfolios. At the same time, the firm allocates to real estate through third‑party managers, indicating a willingness to use external alternative fund managers to supplement public-market exposure. Custody and trading are routed mainly through Charles Schwab & Co., Inc., which holds the vast majority of client assets.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 96%, Exchange Traded Equities 2%, US Government Bonds 1%, Cash & Cash Equivalents 1%96%
  • Public Funds/Mutual Funds96%
  • Exchange Traded Equities2%
  • US Government Bonds1%
  • Cash & Cash Equivalents1%

Contacts

3 of 3
  • Travis Allen

    Founder, Private Wealth AdvisorCRD 6637692

  • Clay Budach

    Wealth Management AdvisorCRD 6947070

  • KEVIN FRETTE

    Wealth AdvisorCRD 5904204

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

ANKENY, IA

POLK

Location

ANKENY, IA

Headquartered in ANKENY, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.

Metro area
Des Moines-Ames-West Des Moines, IA
Region
Midwest
County
POLK
Address
2425 N Ankeny Blvd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth