Custom Wealth Planners

RIASEC Registered
Total AUM
$102M
Discretionary
$99.3M
97% of AUM
Avg account
$293K
Accounts
349
Employees
3
Advisory reps
3

Firm details

Headquarters
Ankeny, Iowa
CRD number
326415
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI80.35%
  • Individuals19.65%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Custom Wealth Planners is an independent registered investment adviser organized as a limited liability company and owned by an individual. The firm serves primarily individual and family clients, providing financial planning and portfolio management for individuals, small businesses, and other business or institutional clients, along with pension consulting. Its fee model combines assets-under-management fees with some fixed-fee arrangements. Custom Wealth Planners identifies as an active ESG investor, indicating environmental, social, and governance factors are incorporated into its decision-making.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 96%, Exchange Traded Equities 2%, US Government Bonds 1%, Cash & Cash Equivalents 1%96%
  • Public Funds/Mutual Funds96%
  • Exchange Traded Equities2%
  • US Government Bonds1%
  • Cash & Cash Equivalents1%

Contacts

3 of 3
  • Travis Allen

    Travis Allen

    Founder, Private Wealth AdvisorCRD 6637692

  • Clay Budach

    Clay Budach

    Wealth Management AdvisorCRD 6947070

  • Kevin Frette

    Kevin Frette

    Wealth AdvisorCRD 5904204

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Ankeny, IA

Polk

Location

Ankeny, IA

Headquartered in Ankeny, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.

Metro area
Des Moines-Ames-West Des Moines, IA
Region
Midwest
County
Polk
Address
2425 N Ankeny Blvd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth