CUSTOM WEALTH PLANNERS
Firm details
- Headquarters
- ANKENY, Iowa
- CRD number
- 326415
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI80.35%
- Individuals19.65%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting
Firm profile
FINTRXOverview
Custom Wealth Planners is an independent RIA that serves individuals and families with a mix of financial planning and portfolio management services. The firm operates on a fee model that combines a percentage-of-AUM schedule with fixed fees, and it lists financial planning, portfolio management for both individuals/small businesses and institutional entities, and pension consulting among its core advisory services. The firm reports being an active ESG investor, which suggests environmental, social and governance criteria are factored into manager selection and fund choices rather than being a purely passive overlay. Investment activity is centered on publicly available pooled vehicles—primarily mutual funds—rather than concentrated direct-equity portfolios. At the same time, the firm allocates to real estate through third‑party managers, indicating a willingness to use external alternative fund managers to supplement public-market exposure. Custody and trading are routed mainly through Charles Schwab & Co., Inc., which holds the vast majority of client assets.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds96%
- Exchange Traded Equities2%
- US Government Bonds1%
- Cash & Cash Equivalents1%
Contacts
3 of 3Travis Allen
Founder, Private Wealth AdvisorCRD 6637692
Clay Budach
Wealth Management AdvisorCRD 6947070
KEVIN FRETTE
Wealth AdvisorCRD 5904204
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
ANKENY, IA
POLK
Location
ANKENY, IA
Headquartered in ANKENY, IA, anchoring the Des Moines-Ames-West Des Moines, IA metro in the Midwest.
- Metro area
- Des Moines-Ames-West Des Moines, IA
- Region
- Midwest
- County
- POLK
- Address
- 2425 N Ankeny Blvd
- Time zone
- CT (UTC-6)
- Office locations
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