FENCL ADVISORY SERVICES, LLC

RIASEC Registered
Total AUM
$87.5M
Discretionary
$87.5M
100% of AUM
Avg account
$257K
Accounts
340
Employees
3
Advisory reps
3

Firm details

Headquarters
CEDAR FALLS, Iowa
CRD number
115904
Custodians
HILLTOP SECURITIES INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI65.14%
  • Individuals34.86%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Fencl Advisory Services, LLC is a small, independent RIA that focuses on individual and family clients with fee-based financial planning and portfolio management. The firm runs discretionary portfolios almost entirely invested in publicly traded equities, delivered primarily through separately managed accounts (SMAs) and exchange-traded vehicles. Its business model combines advisory work with registered representative and insurance brokerage activities, which supports a mix of fee-based planning and commissionable insurance or annuity solutions where appropriate. Fencl Advisory does not position itself as a capital allocator; instead it sources third-party managers for alternative exposure and uses external funds to implement non-core strategies. Investment posture is equity-heavy, with an emphasis on liquid, exchange-traded instruments for core exposure and selective use of mutual funds and annuities for wrap or insurance-oriented solutions. The firm is not an active ESG investor and remains focused on traditional equity and income-oriented building blocks, supplementing portfolios with third-party alternative managers in real estate, commodities and oil & gas when those diversifying or income characteristics are needed.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 97%, Cash & Cash Equivalents 3%97%
  • Exchange Traded Equities97%
  • Cash & Cash Equivalents3%

Contacts

3 of 3
  • SARAH BRAUNSHAUSEN

    Investment Advisor RepresentativeCRD 4553393

  • DANIEL FENCL

    PrincipalCRD 1430404

  • SPENCER JOHNSON

    Owner and President Investment Advisor RepresentativeCRD 5992518

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

CEDAR FALLS, IA

BLACK HAWK

Location

CEDAR FALLS, IA

Headquartered in CEDAR FALLS, IA, in the Midwest of the United States.

Region
Midwest
County
BLACK HAWK
Address
1702 State St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth