Cranbrook Wealth Management, LLC

RIASEC Registered
Total AUM
$907M
Discretionary
$907M
100% of AUM
Avg account
$893K
Accounts
1,015
Employees
6
Advisory reps
5

Firm details

Headquarters
Bloomfield Hills, Michigan
CRD number
132058
Registered since
February 15, 2006
Custodians
NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI70.15%
  • Individuals29.01%
  • Pension & Profit Sharing Plans0.84%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Cranbrook Wealth Management, LLC is an independent, owner-operated RIA organized as an LLC and registered with the SEC since 2006. The firm positions itself as a capital allocator for individual and family clients, combining financial planning with discretionary portfolio management and select advisor-sourcing services. Its written advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting services, and the selection of other advisers. Fee arrangements include both a percentage-of-assets model and fixed fees. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 97%, Cash & Cash Equivalents 3%97%
  • Public Funds/Mutual Funds97%
  • Cash & Cash Equivalents3%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 193

Active vs passive

$504M in ETFs

Passive

97%

$489M

Active

<1%

$15.1M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$63.4M82,79512.57%

Location

Primary office

Bloomfield Hills, MI

Oakland

Location

Bloomfield Hills, MI

Headquartered in Bloomfield Hills, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Oakland
Address
36330 Woodward Ave
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth