CRAFTED FINANCE, LLC

RIASEC Registered
Total AUM
$85M
Discretionary
$85M
100% of AUM
Avg account
$184K
Accounts
461
Employees
2
Advisory reps
2

Firm details

Headquarters
,
CRD number
283318
Custodians
CHARLES SCHWAB & CO., INC., ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI69.04%
  • Individuals22.58%
  • Pension & Profit Sharing Plans8.38%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Crafted Finance, LLC is an independent, owner-operated registered investment adviser that acts as a capital allocator for both individual/family and select institutional clients. The firm emphasizes discretionary portfolio management and financial planning for individuals and small businesses, alongside pension consulting and the selection of other advisers when clients need specialist manager access. Fee arrangements are flexible and include percentage-of-AUM billing as well as hourly and fixed-fee engagements. Investment positioning is equity-forward. The firm shows a clear preference for exchange-traded equities and manages separate account equity allocations as a core part of client portfolios. Crafted Finance also sources third-party managers and funds where appropriate, indicating a blended approach of in-house portfolio construction and external manager selection. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 81%, Public Funds/Mutual Funds 12%, Cash & Cash Equivalents 6%, State & Local Bonds 1%81%
  • Exchange Traded Equities81%
  • Public Funds/Mutual Funds12%
  • Cash & Cash Equivalents6%
  • State & Local Bonds1%

Owners & executives

1 of 1
  • JONATHAN WRIDE

    Founder & CEOCRD 5634043

Contacts

1 of 1
  • Rachel Bjorklund

    IARCRD 8239224

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

, null

Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth