CPR Investments Inc

RIASEC RegisteredEst. 2017
Total AUM
$239M
Discretionary
$239M
100% of AUM
Avg account
$122K
Accounts
1,954
Employees
24
Advisory reps
25

Firm details

Headquarters
ROCHESTER, Michigan
CRD number
139067
Registered since
November 16, 2017
Custodians
AXOS ADVISOR SERVICES, NATIONWIDE SECURITIES, LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • Individuals65.22%
  • HNWI33.12%
  • Pension & Profit Sharing Plans1.65%
  • Corporations / Businesses0.02%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

CPR Investments Inc. is an independent, SEC-registered investment adviser (registered in 2017) owned by an individual. The firm serves both individual and family clients as well as institutional accounts and markets itself as a capital allocator that places client assets with external managers when appropriate. Its advisory services include financial planning, discretionary portfolio management for individuals, small businesses and institutions, pension consulting and the selection of other advisers. The firm also conducts business as a registered representative of a broker-dealer and as an insurance broker, and it sells other financial products. Fee arrangements are flexible and include percentage of AUM, hourly and fixed-fee structures as well as other pricing models. CPR Investments does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 57%, Public Funds/Mutual Funds 36%, Cash & Cash Equivalents 7%57%
  • Exchange Traded Equities57%
  • Public Funds/Mutual Funds36%
  • Cash & Cash Equivalents7%

Owners & executives

1 of 1
  • CHARLES REINHOLD

    President and CEOCRD 1464960

Contacts

3 of 24
  • JOSEPH CHILDREY

    Executive Vice PresidentCRD 1811921

  • PATRICIA GOMEZ

    Investment AdvisorCRD 2793535

  • ROBERT AUSDAL

    Executive Vice PresidentCRD 734479

Unlock 21 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 58

Active vs passive

$160M in ETFs

Passive

79%

$127M

Active

5%

$33.3M

ETFProviderStyleCategoryValueShares% of portfolio
INVESCO SHORT TERM TREASURY ETF (TBLL)InvescoPassiveUltrashort Bond$39.8M376,87024.83%

Location

Primary office

ROCHESTER, MI

OAKLAND

Location

ROCHESTER, MI

Headquartered in ROCHESTER, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
OAKLAND
Address
1600 Parkdale Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth