ADVIZE WEALTH MANAGEMENT

RIASEC Registered
Total AUM
$68.7M
Discretionary
$66.8M
97% of AUM
Avg account
$230K
Accounts
299
Employees
2
Advisory reps
2

Firm details

Headquarters
ROCHESTER, Michigan
CRD number
297380
Custodians
BETTERMENT, CHARLES SCHWAB & CO., INC., ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Fixed Fees, Commissions
Client types
  • HNWI53.28%
  • Individuals43.99%
  • Pension & Profit Sharing Plans2.73%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Advize Wealth Management is an independent RIA organized as a limited liability company that serves individual and family clients. The firm acts as a capital allocator and combines financial planning with discretionary portfolio management and select adviser-sourcing services. Its fee mix includes percentage-of-AUM fees, fixed fees and commissions, indicating it supports both ongoing advisory relationships and transactional or project engagements. The firm reports a clear preference for publicly traded equities as its primary allocation vehicle and does not identify as an active ESG investor. Service lines called out on the adviser filing include financial planning services, portfolio management for individuals and small businesses, pension consulting services and the selection of other advisers, suggesting a mix of hands-on portfolio management and outsourced manager oversight for specific needs.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 100%100%
  • Exchange Traded Equities100%

Owners & executives

1 of 1
  • COLIN OVERWEG

    CEO and Founder, Financial AdvisorCRD 6405769

Contacts

1 of 1
  • Scott Nicholson

    Investment Adviser RepresentativeCRD 1862660

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

ROCHESTER, MI

OAKLAND

Location

ROCHESTER, MI

Headquartered in ROCHESTER, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
OAKLAND
Address
429 S Main St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth