CORNERSTONE FINANCIAL PLANNING, INC.

RIASEC Registered
Total AUM
$42.8M
Discretionary
$42.8M
100% of AUM
Avg account
$120K
Accounts
357
Employees
3
Advisory reps
1

Firm details

Headquarters
APPLETON, Wisconsin
CRD number
151866
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Commissions
Client types
  • Individuals62.12%
  • HNWI37.88%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Cornerstone Financial Planning, Inc. is an independent, individual-owned registered investment advisor that serves retail clients — primarily individuals and families, with some small-business relationships. The firm combines fee-based portfolio management with commissionable insurance activities; it offers financial planning and discretionary portfolio management while also operating as an insurance broker. Cornerstone tends to build client portfolios around pooled public vehicles (mutual funds/public funds) as the core holding, and supplements those with third‑party alternatives and insurance/annuity products where appropriate. The firm does not position itself as a capital allocator running proprietary funds, and it is not an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 32%, Private Funds 18%, Other 18%, Exchange Traded Equities 16%, Cash & Cash Equivalents 16%32%
  • Public Funds/Mutual Funds32%
  • Private Funds18%
  • Other18%
  • Exchange Traded Equities16%
  • Cash & Cash Equivalents16%

Contacts

1 of 1
  • JOHN WOLF

    President, Investment AdvisorCRD 1846080

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

APPLETON, WI

OUTAGAMIE

Location

APPLETON, WI

Headquartered in APPLETON, WI, anchoring the Appleton-Oshkosh-Neenah, WI metro in the Midwest.

Metro area
Appleton-Oshkosh-Neenah, WI
Region
Midwest
County
OUTAGAMIE
Address
5601 W Grande Market Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth