CORNERSTONE FINANCIAL PLANNING, INC.
Firm details
- Headquarters
- APPLETON, Wisconsin
- CRD number
- 151866
- Website
- www.cornerstoneria.net
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Commissions
- Client types
- Individuals62.12%
- HNWI37.88%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Cornerstone Financial Planning, Inc. is an independent, individual-owned registered investment advisor that serves retail clients — primarily individuals and families, with some small-business relationships. The firm combines fee-based portfolio management with commissionable insurance activities; it offers financial planning and discretionary portfolio management while also operating as an insurance broker. Cornerstone tends to build client portfolios around pooled public vehicles (mutual funds/public funds) as the core holding, and supplements those with third‑party alternatives and insurance/annuity products where appropriate. The firm does not position itself as a capital allocator running proprietary funds, and it is not an active ESG investor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds32%
- Private Funds18%
- Other18%
- Exchange Traded Equities16%
- Cash & Cash Equivalents16%
Contacts
1 of 1JOHN WOLF
President, Investment AdvisorCRD 1846080
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
APPLETON, WI
OUTAGAMIE
Location
APPLETON, WI
Headquartered in APPLETON, WI, anchoring the Appleton-Oshkosh-Neenah, WI metro in the Midwest.
- Metro area
- Appleton-Oshkosh-Neenah, WI
- Region
- Midwest
- County
- OUTAGAMIE
- Address
- 5601 W Grande Market Dr
- Time zone
- CT (UTC-6)
- Office locations
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