Cornerstone Financial Group

RIASEC Registered
Total AUM
$220M
Discretionary
$219M
100% of AUM
Avg account
$154K
Accounts
1,429
Employees
5
Advisory reps
5

Firm details

Headquarters
Appleton, Wisconsin
CRD number
324255
Registered since
January 3, 2023
Website
cfgwi.com
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals50.96%
  • HNWI49.04%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Cornerstone Financial Group is an independent registered investment adviser that began SEC registration in 2023. Structured as a limited liability company with domestic and individual ownership, the firm serves individual and family clients and provides a mix of financial planning and portfolio management services for both personal and small-business/institutional accounts. Fee arrangements include asset-based fees, hourly charges, and fixed fees. Advisory offerings listed on the firm’s disclosure include financial planning, portfolio management for individuals and small businesses, portfolio management for businesses or institutions, and pension consulting services. The firm does not operate as a capital allocator and is not flagged as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 49%, Exchange Traded Equities 48%, Cash & Cash Equivalents 2%, US Government Bonds 1%49%
  • Public Funds/Mutual Funds49%
  • Exchange Traded Equities48%
  • Cash & Cash Equivalents2%
  • US Government Bonds1%

Owners & executives

1 of 1
  • Troy Leonard

    Troy Leonard

    Chief ExecutiveCRD 5899672

Contacts

3 of 4
  • Guy Mccauley

    Guy Mccauley

    Executive VPCRD 6267964

  • Jesse Dunsmore

    Jesse Dunsmore

    ParaplannerCRD 6313028

  • Arnold Eichhof

    Arnold Eichhof

    Investment AdvisorCRD 6858827

Unlock 1 more contacts →

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 29

Active vs passive

$164M in ETFs

Passive

82%

$133M

Active

18%

$30.1M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO HIGH YIELD BOND ETF (SPHY)State StreetPassiveHigh Yield Bond$23M1,017,80214.06%

Location

Primary office

Appleton, WI

Outagamie

Location

Appleton, WI

Headquartered in Appleton, WI, anchoring the Appleton-Oshkosh-Neenah, WI metro in the Midwest.

Metro area
Appleton-Oshkosh-Neenah, WI
Region
Midwest
County
Outagamie
Address
158 E Northland Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth