CORNERSTONE FINANCIAL GROUP

RIASEC RegisteredEst. 2023
Total AUM
$220M
Discretionary
$219M
100% of AUM
Avg account
$154K
Accounts
1,429
Employees
5
Advisory reps
5

Firm details

Headquarters
APPLETON, Wisconsin
CRD number
324255
Registered since
January 3, 2023
Website
cfgwi.com
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals50.96%
  • HNWI49.04%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Cornerstone Financial Group is an independent registered investment adviser formed as a limited liability company and SEC-registered in 2023. The firm focuses on serving individual and family clients through financial planning and portfolio management for both households and small businesses, and it also provides pension consulting services for business and institutional clients. Compensation is a mix of percentage-of-AUM, hourly fees, and fixed fees. Cornerstone lists an insurance company among its industry affiliations and uses third-party investment managers for alternative strategies rather than acting as a capital allocator itself.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 49%, Exchange Traded Equities 48%, Cash & Cash Equivalents 2%, US Government Bonds 1%49%
  • Public Funds/Mutual Funds49%
  • Exchange Traded Equities48%
  • Cash & Cash Equivalents2%
  • US Government Bonds1%

Owners & executives

1 of 1
  • TROY LEONARD

    Chief ExecutiveCRD 5899672

Contacts

3 of 4
  • Jesse Dunsmore

    ParaplannerCRD 6313028

  • GUY MCCAULEY

    Executive VPCRD 6267964

  • Bolan Montgomery

    Investment AdvisorCRD 7049169

Unlock 1 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 14

Active vs passive

$186M in ETFs

Passive

84%

$156M

Active

16%

$30.3M

ETFProviderStyleCategoryValueShares% of portfolio
STATE STREET(R) SPDR(R) PORTFOLIO HIGH YIELD BOND ETF (SPHY)State StreetPassiveHigh Yield Bond$38.6M1,653,90720.73%

Location

Primary office

APPLETON, WI

OUTAGAMIE

Location

APPLETON, WI

Headquartered in APPLETON, WI, anchoring the Appleton-Oshkosh-Neenah, WI metro in the Midwest.

Metro area
Appleton-Oshkosh-Neenah, WI
Region
Midwest
County
OUTAGAMIE
Address
158 E Northland Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth