CLIFFORD FINANCIAL PLANNING, INC.

RIASEC Registered
Total AUM
$42.9M
Discretionary
$0
0% of AUM
Avg account
$163K
Accounts
263
Employees
2
Advisory reps
1

Firm details

Headquarters
SANTA ROSA, California
CRD number
112978
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals53.81%
  • HNWI43.58%
  • Corporations / Businesses2.61%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Clifford Financial Planning, Inc. is an independent, owner-operated registered investment adviser that focuses on individual and family clients. The firm combines financial planning with portfolio management for individuals and small businesses and offers pension consulting services and the selection of outside advisers. Its billing model is flexible—using percentage-of-AUM, hourly, and fixed fees—so it can serve both ongoing portfolio relationships and one-off planning engagements. Investment positioning is tilted toward pooled public funds as the primary vehicle for client portfolios, with third-party manager relationships used where the firm acts as a capital allocator. Clifford Financial Planning, Inc. is not an active ESG investor and it does not present itself as a multi-state adviser. The firm’s advisory model appears to emphasize client-driven, non-discretionary relationships, keeping clients in control of trade decisions while providing planning and manager selection support.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 81%, Cash & Cash Equivalents 11%, Exchange Traded Equities 4%, Private Funds 3%, Non-Exchange Traded Equities 1%81%
  • Public Funds/Mutual Funds81%
  • Cash & Cash Equivalents11%
  • Exchange Traded Equities4%
  • Private Funds3%
  • Non-Exchange Traded Equities1%

Contacts

1 of 1
  • RUSSELL CLIFFORD

    Founder and PresidentCRD 2537734

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SANTA ROSA, CA

SONOMA

Location

SANTA ROSA, CA

Headquartered in SANTA ROSA, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SONOMA
Address
3035 Cleveland Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth