CLIFFORD FINANCIAL PLANNING, INC.
Firm details
- Headquarters
- SANTA ROSA, California
- CRD number
- 112978
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals53.81%
- HNWI43.58%
- Corporations / Businesses2.61%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers
Firm profile
FINTRXOverview
Clifford Financial Planning, Inc. is an independent, owner-operated registered investment adviser that focuses on individual and family clients. The firm combines financial planning with portfolio management for individuals and small businesses and offers pension consulting services and the selection of outside advisers. Its billing model is flexible—using percentage-of-AUM, hourly, and fixed fees—so it can serve both ongoing portfolio relationships and one-off planning engagements. Investment positioning is tilted toward pooled public funds as the primary vehicle for client portfolios, with third-party manager relationships used where the firm acts as a capital allocator. Clifford Financial Planning, Inc. is not an active ESG investor and it does not present itself as a multi-state adviser. The firm’s advisory model appears to emphasize client-driven, non-discretionary relationships, keeping clients in control of trade decisions while providing planning and manager selection support.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds81%
- Cash & Cash Equivalents11%
- Exchange Traded Equities4%
- Private Funds3%
- Non-Exchange Traded Equities1%
Contacts
1 of 1RUSSELL CLIFFORD
Founder and PresidentCRD 2537734
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SANTA ROSA, CA
SONOMA
Location
SANTA ROSA, CA
Headquartered in SANTA ROSA, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- SONOMA
- Address
- 3035 Cleveland Ave
- Time zone
- PT (UTC-8)
- Office locations
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