Cetera Planning Partners

RIASEC RegisteredEst. 2004
Total AUM
$4.2B
Discretionary
$4B
97% of AUM
Avg account
$295K
Accounts
14,107
Employees
78
Advisory reps
59

Firm details

Headquarters
Leawood, Kansas
CRD number
129625
Registered since
January 16, 2004
Custodians
CHARLES SCHWAB & CO., INC., FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI80.23%
  • Individuals16.49%
  • Pension & Profit Sharing Plans1.75%
  • Corporations / Businesses1.54%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Cetera Planning Partners is an independent registered investment adviser organized as an LLC and SEC-registered since 2004. The firm serves both individual and family clients as well as institutional clients, and charges both percentage-of-AUM and fixed fees. Its stated advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting, publication of periodicals/newsletters, and educational seminars or workshops. The firm reports relationships across the industry — including broker‑dealers, trust and banking firms, insurance companies, accounting and law firms, and municipal advisory connections. Cetera Planning Partners was recognized by FA Magazine in 2020 on its Top RIA Firms list. The firm does not report itself as an active ESG investor, a multi‑state adviser, or a capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 77%, Public Funds/Mutual Funds 13%, Cash & Cash Equivalents 6%, Other 2%, US Government Bonds 1%, Investment Grade Corp Bonds 1%77%
  • Exchange Traded Equities77%
  • Public Funds/Mutual Funds13%
  • Cash & Cash Equivalents6%
  • Other2%
  • US Government Bonds1%

Owners & executives

3 of 6
  • Kevin Jaegers

    Kevin Jaegers

    Chief Operations OfficerCRD 4794772

  • Scott Marmo

    Scott Marmo

    Founder & CEOCRD 4546005

  • Kevin Conard

    Kevin Conard

    CEO, Senior Wealth ManagerCRD 3193016

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Contacts

3 of 53
  • James Mikesell

    James Mikesell

    Senior Wealth ManagerCRD 5761913

  • Nancy Luther

    Nancy Luther

    Client Relationship ManagerCRD 5840885

  • Carolyn Vertovec

    Carolyn Vertovec

    Investment Adviser RepresentativeCRD 5081034

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 764

Active vs passive

$6.8B in ETFs

Passive

69%

$4.7B

Active

30%

$2.1B

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$349M507,5335.11%

Location

Primary office

Leawood, KS

Johnson

Location

Leawood, KS

Headquartered in Leawood, KS, anchoring the Kansas City-Overland Park-Kansas City, MO-KS metro in the Midwest.

Metro area
Kansas City-Overland Park-Kansas City, MO-KS
Region
Midwest
County
Johnson
Address
11460 Tomahawk Creek Pkwy
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth