CERDA MUNOZ ADVISORS, INC

RIASEC RegisteredEst. 2021
Total AUM
$266M
Discretionary
$156M
59% of AUM
Avg account
$295K
Accounts
902
Employees
7
Advisory reps
3

Firm details

Headquarters
WHITTIER, California
CRD number
170784
Registered since
August 13, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals49.68%
  • HNWI48.8%
  • Pension & Profit Sharing Plans1.02%
  • Corporations / Businesses0.5%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Cerda Munoz Advisors, Inc. is an independent, SEC-registered registered investment adviser that operates as an individual-owned corporation. The firm focuses on serving both individual and family clients and smaller institutional clients through financial planning, portfolio management for individuals and small businesses, and the selection of other advisers. Its fee model is a mix of percentage-of-AUM, hourly charges and fixed fees, and the firm also reports activity as an other financial product salesperson. Investment activity centers on broadly diversified pooled public funds and mutual funds for core exposures, while the firm supplements those allocations with third-party alternative managers — primarily in real estate and REIT strategies — and annuity solutions where appropriate. Cerda Munoz Advisors is not positioned as an ESG-driven manager and is not registered as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 72%, Exchange Traded Equities 15%, Cash & Cash Equivalents 12%, US Government Bonds 1%72%
  • Public Funds/Mutual Funds72%
  • Exchange Traded Equities15%
  • Cash & Cash Equivalents12%
  • US Government Bonds1%

Contacts

3 of 3
  • AARON MUNOZ

    Co-founder, Lead Wealth AdvisorCRD 2706327

  • HILBERTO CERDA

    Co-FounderCRD 4909553

  • WILLIAM TORRES

    PresidentCRD 4316221

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

WHITTIER, CA

LOS ANGELES

Location

WHITTIER, CA

Headquartered in WHITTIER, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
LOS ANGELES
Address
7720 Painter Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth