CAROLINA FINANCIAL SERVICES GROUP, INC.

RIASEC Registered
Total AUM
$40M
Discretionary
$32M
80% of AUM
Avg account
$242K
Accounts
165
Employees
4
Advisory reps
1

Firm details

Headquarters
GREENVILLE, North Carolina
CRD number
149664
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Other
Client types
  • Individuals100%
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Carolina Financial Services Group, Inc. is an individual-owned advisory firm focused on serving individual and family clients through portfolio management and selection of sub‑advisers. The firm emphasizes equity exposure as its primary allocation—both through exchange‑traded instruments and direct holdings—and runs a mix of discretionary and non‑discretionary mandates. Fee arrangements include percentage‑of‑assets billing alongside other fee types, and the firm operates with a compact client base that favors hands‑on management and adviser selection when third‑party managers are appropriate. Investment activity centers on equity-first strategies, with the firm demonstrating a clear preference for exchange‑traded equities as the foundation of client portfolios. The adviser also integrates third‑party strategies and products where they add value, which aligns with their stated activity of selecting other advisers. Carolina Financial Services Group, Inc. is not identified as an active ESG investor and is structured to serve clients primarily within a limited geographic footprint rather than as a multi‑state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 90%, US Government Bonds 5%, Cash & Cash Equivalents 5%90%
  • Exchange Traded Equities90%
  • US Government Bonds5%
  • Cash & Cash Equivalents5%

Contacts

1 of 1
  • MICHAEL OWENS

    President, Financial AdvisorCRD 2128682

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

GREENVILLE, NC

PITT

Location

GREENVILLE, NC

Headquartered in GREENVILLE, NC, anchoring the Greenville-Kinston-Washington, NC metro in the South.

Metro area
Greenville-Kinston-Washington, NC
Region
South
County
PITT
Address
905B Conference Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth