CARLSBAD WEALTH ADVISORY GROUP, INC.

RIASEC RegisteredEst. 2016
Total AUM
$238M
Discretionary
$238M
100% of AUM
Avg account
$335K
Accounts
710
Employees
4
Advisory reps
2

Firm details

Headquarters
CARLSBAD, California
CRD number
146587
Registered since
March 30, 2016
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI81.2%
  • Individuals18.8%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Carlsbad Wealth Advisory Group, Inc. is an independent RIA that serves individual and family clients with a primary focus on financial planning and discretionary portfolio management for individuals and small businesses. The firm charges fees based on a percentage of assets under management and offers fixed-fee engagements, which supports both ongoing advisory relationships and project-based planning work. They are not actively positioned as an ESG investor, do not operate as a multi-state adviser, and do not act as a capital allocator or pension consultant. Investment activity shows a clear tilt toward pooled public funds: the firm's filings indicate heavy use of ETFs and mutual funds as the backbone of client portfolios, with a much smaller direct-stock sleeve. That structure points to a strategy built on broad-market exposure, manager/vehicle selection, and implementation efficiency rather than concentrated individual-equity bets. The firm also uses annuities in client solutions and has exposure to commodities as an alternative allocation.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 93%, Exchange Traded Equities 4%, US Government Bonds 2%, Cash & Cash Equivalents 1%93%
  • Public Funds/Mutual Funds93%
  • Exchange Traded Equities4%
  • US Government Bonds2%
  • Cash & Cash Equivalents1%

Owners & executives

2 of 2
  • Heather Sontag

    Chief Investment OfficerCRD 7205987

  • ANDREW SONTAG

    Chief Investment OfficerCRD 4685106

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 34

Active vs passive

$144M in ETFs

Passive

100%

$144M

Active

<1%

$144K

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US LARGE-CAP ETF (SCHX)SchwabPassiveLarge Blend$23.3M445,20216.15%

Location

Primary office

CARLSBAD, CA

SAN DIEGO

Location

CARLSBAD, CA

Headquartered in CARLSBAD, CA, in the West of the United States.

Region
West
County
SAN DIEGO
Address
5927 Balfour Ct
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth