Capital Wise Advisory

RIASEC Registered
Total AUM
$4M
Discretionary
$4M
100% of AUM
Avg account
$85K
Accounts
47
Employees
1
Advisory reps
1

Firm details

Headquarters
Wesley Chapel, Florida
CRD number
329915
Custodians
ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals72.82%
  • HNWI27.18%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Capital Wise Advisory is an independent, single-owner limited liability company that provides financial planning and portfolio management primarily for individuals, families and small businesses. The firm charges a mix of percentage-of-AUM, hourly and fixed fees and reports itself as an active ESG investor. Its advisory scope centers on discretionary portfolio management and planning rather than institutional consulting or capital allocation. The adviser is small and locally focused: it is not registered as a multi-state adviser, does not identify a related adviser structure, and does not operate as a pension consultant. Business activity emphasizes direct client relationships rather than third-party capital sourcing.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 47%, Investment Grade Corp Bonds 40%, Cash & Cash Equivalents 10%, US Government Bonds 3%47%
  • Exchange Traded Equities47%
  • Investment Grade Corp Bonds40%
  • Cash & Cash Equivalents10%
  • US Government Bonds3%

Contacts

1 of 1
  • Dana Lyon

    Dana Lyon

    Founder and CCOCRD 2326989

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

Wesley Chapel, FL

Pasco

Location

Wesley Chapel, FL

Headquartered in Wesley Chapel, FL, in the South of the United States.

Region
South
County
Pasco
Address
28210 Paseo Dr
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth