CAPITAL WISE ADVISORY

RIASEC Registered
Total AUM
$4M
Discretionary
$4M
100% of AUM
Avg account
$85K
Accounts
47
Employees
1
Advisory reps
1

Firm details

Headquarters
WESLEY CHAPEL, Florida
CRD number
329915
Custodians
ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals72.82%
  • HNWI27.18%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Capital Wise Advisory is a small, independent registered investment adviser organized as an LLC and run by an individual owner. The firm focuses on financial planning and discretionary portfolio management for individuals and families, including small-business owners. Fee arrangements are flexible—percentage of AUM, hourly and fixed fees are used depending on the engagement—which fits a client base that ranges across modest household balances. Investment positioning is equity‑tilted: exchange‑traded equities are the most used asset type and roughly half of the firm’s assets sit in exchange‑traded instruments. The firm identifies as an active ESG investor, so public equity allocations are likely influenced by sustainability screens or ESG‑oriented funds. Capital Wise Advisory is not a multi‑state or pension consultant adviser and does not operate as a capital allocator; it relies on third‑party managers when it wants private or alternative exposure.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 47%, Investment Grade Corp Bonds 40%, Cash & Cash Equivalents 10%, US Government Bonds 3%47%
  • Exchange Traded Equities47%
  • Investment Grade Corp Bonds40%
  • Cash & Cash Equivalents10%
  • US Government Bonds3%

Contacts

1 of 1
  • DANA LYON

    Founder and CCOCRD 2326989

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

WESLEY CHAPEL, FL

PASCO

Location

WESLEY CHAPEL, FL

Headquartered in WESLEY CHAPEL, FL, in the South of the United States.

Region
South
County
PASCO
Address
28210 Paseo Dr
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth