C2 Private Wealth

RIASEC RegisteredEst. 2017
Total AUM
$1.8B
Discretionary
$1.8B
100% of AUM
Avg account
$154K
Accounts
11,760
Employees
16
Advisory reps
15

Firm details

Headquarters
Novi, Michigan
CRD number
151501
Registered since
May 31, 2017
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI61.49%
  • Individuals37.48%
  • Charitable Organizations0.88%
  • Corporations / Businesses0.15%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

C2 Private Wealth is an independent registered investment adviser organized as an LLC and SEC-registered since 2017. The firm acts as a capital allocator for a mix of individual, family and institutional clients, offering financial planning, portfolio management for individuals and small businesses, and the selection of outside advisers. Its fee arrangements include percentage-of-AUM pricing as well as hourly and fixed-fee engagements. The firm does not position itself as an active ESG investor. Business ownership is a mix of a domestic entity and an individual. C2 Private Wealth is affiliated with accounting and insurance professionals, and it works with third‑party managers when accessing specialty strategies.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 83%, Investment Grade Corp Bonds 7%, Cash & Cash Equivalents 6%, Public Funds/Mutual Funds 2%, US Government Bonds 1%, State & Local Bonds 1%83%
  • Exchange Traded Equities83%
  • Investment Grade Corp Bonds7%
  • Cash & Cash Equivalents6%
  • Public Funds/Mutual Funds2%
  • US Government Bonds1%

Owners & executives

3 of 3
  • Curt Knotick

    Curt Knotick

    CEO and Financial AdvisorCRD 1961768

  • Kirk Cassidy

    Kirk Cassidy

    President, CEOCRD 5344038

  • Barry Garrett

    Barry Garrett

    Chief Compliance OfficerCRD 7593043

Contacts

3 of 12
  • Joshua Jackson

    Joshua Jackson

    Financial AdvisorCRD 5841016

  • Paul Metler

    Paul Metler

    Financial AdvisorCRD 6311118

  • Adam Holl

    Adam Holl

    Financial Planning AssociateCRD 7038170

Unlock 9 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 148

Active vs passive

$1.4B in ETFs

Passive

98%

$1.3B

Active

1%

$29.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$215M313,43015.83%

Location

Primary office

Novi, MI

Oakland

Location

Novi, MI

Headquartered in Novi, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
Oakland
Address
29409 Haggerty Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth