C2 PRIVATE WEALTH

RIASEC RegisteredEst. 2017
Total AUM
$1.8B
Discretionary
$1.8B
100% of AUM
Avg account
$154K
Accounts
11,760
Employees
16
Advisory reps
15

Firm details

Headquarters
NOVI, Michigan
CRD number
151501
Registered since
May 31, 2017
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI61.49%
  • Individuals37.48%
  • Charitable Organizations0.88%
  • Corporations / Businesses0.15%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

C2 Private Wealth is an independent registered investment adviser organized as a limited liability company and registered with the SEC in 2017. The firm positions itself as a capital allocator that blends fiduciary advisory work for individuals, families and institutional clients with the selection of outside managers. Its advisory services span financial planning, portfolio management for individuals and small businesses, and manager selection. Fee arrangements include percentage-of-AUM billing alongside hourly and fixed-fee engagements. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 83%, Investment Grade Corp Bonds 7%, Cash & Cash Equivalents 6%, Public Funds/Mutual Funds 2%, US Government Bonds 1%, State & Local Bonds 1%83%
  • Exchange Traded Equities83%
  • Investment Grade Corp Bonds7%
  • Cash & Cash Equivalents6%
  • Public Funds/Mutual Funds2%
  • US Government Bonds1%

Owners & executives

3 of 3
  • CURT KNOTICK

    CEO and Financial AdvisorCRD 1961768

  • KIRK CASSIDY

    President, CEOCRD 5344038

  • BARRY GARRETT

    Chief Compliance OfficerCRD 7593043

Contacts

3 of 12
  • JOSHUA JACKSON

    Financial AdvisorCRD 5841016

  • PAUL METLER

    Financial AdvisorCRD 6311118

  • Michael Masserant

    Financial AdvisorCRD 7205801

Unlock 9 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 148

Active vs passive

$1.2B in ETFs

Passive

98%

$1.2B

Active

1%

$24.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$160M267,57613.51%

Location

Primary office

NOVI, MI

OAKLAND

Location

NOVI, MI

Headquartered in NOVI, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
OAKLAND
Address
29409 Haggerty Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth