BUTTONWOOD PARTNERS, INC.

Broker-DealerFINRA MemberEst. 1990
Total AUM
$16.4M
Discretionary
$16.4M
100% of AUM
Accounts
28
Employees
3
Advisory reps
9
Brokerage reps
1

Firm details

Headquarters
MADISON, Wisconsin
CRD number
27108
Registered since
September 21, 1990
Fee structure
Percentage of AUM
Client types
  • HNWI100%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Buttonwood Partners, Inc. is a small, boutique wealth advisory and broker-dealer hybrid that has been SEC-registered since 1990 and is owned by an individual. The firm focuses on portfolio management for individual and family clients and operates as both an adviser and a registered representative of a broker-dealer. Its business model centers on discretionary management charged as a percentage of assets under management, with an investment emphasis on publicly traded equities delivered through exchange-traded instruments and separately managed account structures. Given the client base and asset profile, Buttonwood Partners emphasizes direct equity exposure and liquid, cost-efficient vehicles for core portfolios. The firm does not identify as an active ESG investor, and it is not structured as a multi-state adviser. Its regulatory and operational posture—combining broker-dealer activity with advisory services—suggests it can provide execution and transactional capabilities alongside fee-based portfolio management.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 80%, US Government Bonds 10%, Cash & Cash Equivalents 10%80%
  • Exchange Traded Equities80%
  • US Government Bonds10%
  • Cash & Cash Equivalents10%

Owners & executives

1 of 1
  • TAMI STRANG

    Chief Compliance OfficerCRD 1964152

Contacts

3 of 8
  • Katie Veloff

    Assistant ManagerCRD 7121396

  • SHANNON GOEBEL

    Sales AssistantCRD 5842972

  • SUSAN LAWTON

    Investment Executive AssociateCRD 4811416

Unlock 5 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MADISON, WI

DANE

Location

MADISON, WI

Headquartered in MADISON, WI, anchoring the Madison-Janesville-Beloit, WI metro in the Midwest.

Metro area
Madison-Janesville-Beloit, WI
Region
Midwest
County
DANE
Address
701 Deming Way
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth