BRANDON FINANCIAL PLANNING, INC.

RIASEC RegisteredEst. 1982
Total AUM
$435M
Discretionary
$27.3M
6% of AUM
Avg account
$459K
Accounts
947
Employees
5
Advisory reps
3

Firm details

Headquarters
MEMPHIS, Tennessee
CRD number
110267
Registered since
December 3, 1982
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI65.68%
  • Individuals31.57%
  • Pension & Profit Sharing Plans2.74%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Brandon Financial Planning, Inc. is an independent registered investment adviser focused on individual and family clients, with a practice built around financial planning and portfolio management for individuals and small businesses. The firm operates on a mixed-fee model that includes percentage-of-AUM billing as well as hourly and fixed fees, and it retains an owner-operated structure rather than being part of a larger capital allocator network. Investment activity centers on public mutual funds and pooled public vehicles rather than direct stock selection. The firm manages both discretionary and non-discretionary relationships but the asset mix shows a clear tilt toward advisory arrangements where trading authority is limited. Brandon Financial Planning, Inc. is not positioned as an ESG-focused manager and does not identify as a multi-state or pension consultant adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 88%, Exchange Traded Equities 6%, Cash & Cash Equivalents 5%, US Government Bonds 1%88%
  • Public Funds/Mutual Funds88%
  • Exchange Traded Equities6%
  • Cash & Cash Equivalents5%
  • US Government Bonds1%

Owners & executives

1 of 1
  • RAYMOND BRANDON

    CEOCRD 1139301

Contacts

2 of 2
  • JAMES CULLEN

    CCOCRD 5111669

  • GARY KIEFFNER

    Senior AnalystCRD 2843171

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MEMPHIS, TN

SHELBY

Location

MEMPHIS, TN

Headquartered in MEMPHIS, TN, anchoring the Memphis-Forrest City, TN-MS-AR metro in the South.

Metro area
Memphis-Forrest City, TN-MS-AR
Region
South
County
SHELBY
Address
5101 Wheelis Dr
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth