CARDINAL WEALTH ADVISORY, LLC

RIASEC RegisteredEst. 2022
Total AUM
$273M
Discretionary
$243M
89% of AUM
Avg account
$1.2M
Accounts
225
Employees
3
Advisory reps
2

Firm details

Headquarters
MEMPHIS, Tennessee
CRD number
136659
Registered since
May 2, 2022
Fee structure
Percentage of AUM
Client types
  • HNWI66.88%
  • Insurance Companies17.74%
  • Corporations / Businesses11.61%
  • Individuals3.12%
  • Banking / Thrift Institutions0.64%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Cardinal Wealth Advisory, LLC is an independent registered investment adviser that operates as a fee-based wealth manager and capital allocator for wealthy individuals, families and institutional clients. The firm provides comprehensive financial planning and discretionary portfolio management while also offering selection-of-other-advisers services—meaning it both builds in-house portfolios and sources outside managers when a client’s needs call for specialist exposure. Cardinal Wealth also operates an insurance brokerage function, which it uses alongside investment solutions to address risk transfer, income planning and liability management for clients. Investment activity centers on liquid public markets—exchange-traded equities and ETFs play a central role in portfolio construction—but the firm also places client capital with third‑party alternative managers when appropriate. Cardinal Wealth runs primarily discretionary mandates while retaining the flexibility to manage non‑discretionary relationships, and it does not position itself as an ESG-focused investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 30%, Public Funds/Mutual Funds 30%, Private Funds 13%, Cash & Cash Equivalents 11%, US Government Bonds 9%, Investment Grade Corp Bonds 5%, State & Local Bonds 2%30%
  • Exchange Traded Equities30%
  • Public Funds/Mutual Funds30%
  • Private Funds13%
  • Cash & Cash Equivalents11%
  • US Government Bonds9%

Contacts

2 of 2
  • Wilson Barton

    Investment Advisor RepresentativeCRD 6833552

  • DANIEL KEEL, III

    Investment AdvisorCRD 1435318

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

MEMPHIS, TN

SHELBY

Location

MEMPHIS, TN

Headquartered in MEMPHIS, TN, anchoring the Memphis-Forrest City, TN-MS-AR metro in the South.

Metro area
Memphis-Forrest City, TN-MS-AR
Region
South
County
SHELBY
Address
5100 Poplar Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth