CARDINAL WEALTH ADVISORY, LLC
Firm details
- Headquarters
- MEMPHIS, Tennessee
- CRD number
- 136659
- Registered since
- May 2, 2022
- Fee structure
- Percentage of AUM
- Client types
- HNWI66.88%
- Insurance Companies17.74%
- Corporations / Businesses11.61%
- Individuals3.12%
- Banking / Thrift Institutions0.64%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers
Firm profile
FINTRXOverview
Cardinal Wealth Advisory, LLC is an independent registered investment adviser that operates as a fee-based wealth manager and capital allocator for wealthy individuals, families and institutional clients. The firm provides comprehensive financial planning and discretionary portfolio management while also offering selection-of-other-advisers services—meaning it both builds in-house portfolios and sources outside managers when a client’s needs call for specialist exposure. Cardinal Wealth also operates an insurance brokerage function, which it uses alongside investment solutions to address risk transfer, income planning and liability management for clients. Investment activity centers on liquid public markets—exchange-traded equities and ETFs play a central role in portfolio construction—but the firm also places client capital with third‑party alternative managers when appropriate. Cardinal Wealth runs primarily discretionary mandates while retaining the flexibility to manage non‑discretionary relationships, and it does not position itself as an ESG-focused investor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities30%
- Public Funds/Mutual Funds30%
- Private Funds13%
- Cash & Cash Equivalents11%
- US Government Bonds9%
Contacts
2 of 2Wilson Barton
Investment Advisor RepresentativeCRD 6833552
DANIEL KEEL, III
Investment AdvisorCRD 1435318
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
MEMPHIS, TN
SHELBY
Location
MEMPHIS, TN
Headquartered in MEMPHIS, TN, anchoring the Memphis-Forrest City, TN-MS-AR metro in the South.
- Metro area
- Memphis-Forrest City, TN-MS-AR
- Region
- South
- County
- SHELBY
- Address
- 5100 Poplar Ave
- Time zone
- CT (UTC-6)
- Office locations
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