Bookends Financial Planning

RIASEC RegisteredEst. 2020
Total AUM
$338M
Discretionary
$338M
100% of AUM
Avg account
$253K
Accounts
1,336
Employees
10
Advisory reps
7

Firm details

Headquarters
Indianapolis, Indiana
CRD number
305301
Registered since
January 2, 2020
Custodians
RAYMOND JAMES & ASSOCIATES, INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions, Other
Client types
  • HNWI61.6%
  • Individuals38.34%
  • Corporations / Businesses0.07%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Bookends Financial Planning is an independent registered investment adviser organized as a corporation and operating under individual ownership. The firm provides a mix of financial planning and portfolio management services for individuals, families and small businesses, and also serves institutional clients. Advisory services include financial planning, portfolio management for individuals and small businesses, pension consulting, periodic publications and educational seminars; the firm also operates as an insurance broker. Its fee arrangements are varied — percentage of AUM, hourly and fixed fees, commission-based work and other structures — and the firm identifies itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 69%, Exchange Traded Equities 23%, Other 4%, Cash & Cash Equivalents 3%, Derivatives 1%69%
  • Public Funds/Mutual Funds69%
  • Exchange Traded Equities23%
  • Other4%
  • Cash & Cash Equivalents3%
  • Derivatives1%

Owners & executives

2 of 2
  • Sarah Boston

    Sarah Boston

    CEO and Financial PlannerCRD 4381138

  • Heidi Hargis

    Chief Compliance OfficerCRD 4620288

Contacts

3 of 5
  • Jack Boston

    Jack Boston

    Financial Planning InternCRD 8065811

  • Tanner Boston

    Tanner Boston

    Portfolio Management AssociateCRD 7698226

  • Robert Wetzel

    Robert Wetzel

    OwnerCRD 4329415

Unlock 2 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 105

Active vs passive

$262M in ETFs

Passive

66%

$174M

Active

29%

$88M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD 500 INDEX FUND (VOO)VanguardPassiveLarge Blend$26.2M38,0969.99%

Location

Primary office

Indianapolis, IN

Marion

Location

Indianapolis, IN

Headquartered in Indianapolis, IN, anchoring the Indianapolis-Carmel-Muncie, IN metro in the Midwest.

Metro area
Indianapolis-Carmel-Muncie, IN
Region
Midwest
County
Marion
Address
7320 Us 31
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth