BLUEPRINT INVESTING LLC

RIASEC RegisteredEst. 2021
Total AUM
$436M
Discretionary
$436M
100% of AUM
Avg account
$1.5M
Accounts
287
Employees
3
Advisory reps
3

Firm details

Headquarters
SAN FRANCISCO, California
CRD number
151422
Registered since
June 2, 2021
Custodians
CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM
Client types
  • HNWI100%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Blueprint Investing LLC is an independent registered investment adviser that manages discretionary portfolios for high‑net‑worth individuals and families using a fee model tied to assets under management. The firm leans on a mix of pooled public investments — notably mutual funds and ETFs — for core exposure, while keeping selective concentrated equity positions for tactical or thematic bets. Blueprint identifies as a capital allocator: alongside public markets, it places client capital with third‑party managers in private equity, real estate and private credit to supplement core holdings. Investment activity shows a bias toward using public funds as the backbone of client portfolios, with ETFs forming a large portion of liquid exposure and individual equities reserved for higher‑conviction positions. Blueprint delivers financial planning and portfolio management for individuals and small businesses, and it also performs manager selection when integrating outside alternative managers into client portfolios. The firm does not position itself as an ESG‑focused investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 66%, Exchange Traded Equities 34%66%
  • Public Funds/Mutual Funds66%
  • Exchange Traded Equities34%

Owners & executives

1 of 1
  • Rachel Gardner

    Director of Operations & Chief Compliance OfficerCRD 7869132

Contacts

2 of 2
  • Michelle Bryant

    Financial Planning SpecialistCRD 6634156

  • ROBERT LEE

    Managing DirectorCRD 3088486

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 22

Active vs passive

$95.7M in ETFs

Passive

65%

$61.8M

Active

35%

$33.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD SHORT-TERM TREASURY INDEX FUND (VGSH)VanguardPassiveShort Government$19.5M332,80820.36%

Location

Primary office

SAN FRANCISCO, CA

SAN FRANCISCO

Location

SAN FRANCISCO, CA

Headquartered in SAN FRANCISCO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
SAN FRANCISCO
Address
1 Sansome St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth