BLUEPRINT INVESTING LLC
Firm details
- Headquarters
- SAN FRANCISCO, California
- CRD number
- 151422
- Registered since
- June 2, 2021
- Website
- blueprintinvest.com
- Custodians
- CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
- Fee structure
- Percentage of AUM
- Client types
- HNWI100%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Blueprint Investing LLC is an independent registered investment adviser that manages discretionary portfolios for high‑net‑worth individuals and families using a fee model tied to assets under management. The firm leans on a mix of pooled public investments — notably mutual funds and ETFs — for core exposure, while keeping selective concentrated equity positions for tactical or thematic bets. Blueprint identifies as a capital allocator: alongside public markets, it places client capital with third‑party managers in private equity, real estate and private credit to supplement core holdings. Investment activity shows a bias toward using public funds as the backbone of client portfolios, with ETFs forming a large portion of liquid exposure and individual equities reserved for higher‑conviction positions. Blueprint delivers financial planning and portfolio management for individuals and small businesses, and it also performs manager selection when integrating outside alternative managers into client portfolios. The firm does not position itself as an ESG‑focused investor.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds66%
- Exchange Traded Equities34%
Owners & executives
1 of 1Rachel Gardner
Director of Operations & Chief Compliance OfficerCRD 7869132
Contacts
2 of 2Michelle Bryant
Financial Planning SpecialistCRD 6634156
ROBERT LEE
Managing DirectorCRD 3088486
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 22Active vs passive
$95.7M in ETFs
65%
$61.8M
35%
$33.9M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD SHORT-TERM TREASURY INDEX FUND (VGSH) | Vanguard | Passive | Short Government | $19.5M | 332,808 | 20.36% |
Location
SAN FRANCISCO, CA
SAN FRANCISCO
Location
SAN FRANCISCO, CA
Headquartered in SAN FRANCISCO, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.
- Metro area
- San Jose-San Francisco-Oakland, CA
- Region
- West
- County
- SAN FRANCISCO
- Address
- 1 Sansome St
- Time zone
- PT (UTC-8)
- Office locations
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