BETTERMENT

RIASEC RegisteredEst. 2009
Total AUM
$69.5B
Discretionary
$69.4B
100% of AUM
Avg account
$51.7K
Accounts
1,344,483
Employees
794
Advisory reps
34

Firm details

Headquarters
New York, New York
CRD number
149117
Registered since
May 21, 2009
Custodians
BETTERMENT
Fee structure
Percentage of AUM
Client types
  • Individuals67.07%
  • HNWI24.62%
  • Pension & Profit Sharing Plans7.8%
  • Corporations / Businesses0.5%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Betterment is a digitally native investment adviser organized as an LLC that offers fee-based portfolio management and financial planning to individual, family and institutional clients. Its business mix includes financial planning, managed portfolios for individuals and small businesses, pension consulting, and educational programming. The firm charges a percentage-of-AUM advisory fee, reports being an active ESG investor, and maintains an affiliation with a broker-dealer. Betterment was founded in 2009 and appears on the Financial Times’ 2020 list of Top 300 RIA Firms.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 79%, Cash & Cash Equivalents 21%79%
  • Public Funds/Mutual Funds79%
  • Cash & Cash Equivalents21%

Owners & executives

3 of 3
  • PETER LORIMER

    Chief Financial OfficerCRD 5323735

  • KHALEY SESTAK

    Chief Compliance OfficerCRD 6876645

  • SARAH LEVY

    Chief Executive OfficerCRD 7320919

Contacts

3 of 31
  • Tyler Moore

    Client Success ManagerCRD 7631707

  • MATTHEW RIOPELLE

    Sales ManagerCRD 6005650

  • Norman Perkins

    Financial PlannerCRD 6925726

Unlock 28 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 664

Active vs passive

$65.3B in ETFs

Passive

75%

$49.1B

Active

3%

$16.3B

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TAX-MANAGED FUNDS (VEA)VanguardPassiveForeign Large Blend$8.8B137,930,79913.53%

Location

Primary office

New York, NY

NEW YORK

Location

New York, NY

Headquartered in New York, NY, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
NEW YORK
Address
450 W 33rd St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth