BERNARD & JOHNSON FAMILY WEALTH MANAGEMENT
Firm details
- Headquarters
- PASADENA, California
- CRD number
- 283871
- Registered since
- September 19, 2025
- Website
- www.bernardandjohnson.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI80.7%
- Individuals16.11%
- Pension & Profit Sharing Plans3.19%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Bernard & Johnson Family Wealth Management is an independent registered investment adviser that concentrates on serving individuals and family clients. The firm is set up as a limited liability company and is organized as a domestic entity with individual ownership. It identifies itself as a capital allocator, combining discretionary portfolio management with selection and oversight of third-party managers. Advisory services focus on financial planning, portfolio management for individuals and small businesses, and advisor selection, with fee arrangements that include a percentage of assets under management, hourly charges, and fixed fees. Investment posture is centered on public mutual funds as the primary building block for client portfolios, with a complementary allocation to external alternative managers—specifically hedge funds—used to introduce non-correlated return streams. The firm operates under an SEC registration (2025) and does not position itself as an active ESG investor. Its practice appears to emphasize outsourced manager relationships and customized portfolio solutions for families and individuals rather than proprietary product manufacturing.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds65%
- Exchange Traded Equities30%
- Cash & Cash Equivalents5%
Contacts
2 of 2RACHAEL JOHNSON
PartnerCRD 4343749
MICHAEL BERNARD
AdvisorCRD 2410469
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
PASADENA, CA
LOS ANGELES
Location
PASADENA, CA
Headquartered in PASADENA, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- LOS ANGELES
- Address
- 201 S Lake Ave
- Time zone
- PT (UTC-8)
- Office locations
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