APPIAN WAY FINANCIAL

Overview

Appian Way Financial is an independent, owner-operated registered investment adviser that focuses on serving individuals and families with integrated financial planning and portfolio management. The firm markets a fee structure that combines a percentage of assets under management with hourly and fixed-fee engagements, which supports both ongoing discretionary management and project-based planning work. Its advisory scope includes financial planning and portfolio management for individuals, small businesses and institutional business clients. Investment activity is equity-focused: the firm’s preferred allocation style emphasizes exchange-traded equities and ETFs for core exposure, supplemented by mutual funds and selected third-party alternative managers. While the adviser is not an active ESG investor and is not registered as a multi-state adviser, its SEC registration in 2024 suggests a recent transition to or expansion under federal registration rather than a change in the firm’s client focus. Custody through Charles Schwab & Co., Inc. gives the firm access to broad ETF and SMA platforms that support tax-aware and separately managed account structures.

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Public Holdings

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Location & Offices