Behavior Shift
RIAState Registered
Total AUM
$664K
Discretionary
$664K
100% of AUM
Avg account
$44.3K
Accounts
15
Employees
1
Advisory reps
1
Firm details
- Headquarters
- ,
- CRD number
- 332054
- Website
- www.behavior-shift.com
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals100%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Behavior Shift is an independent registered investment adviser organized as an LLC that serves individual and family clients. The firm performs financial planning, manages portfolios for individuals and small businesses, and provides selection-of-other-advisers services. It operates with multiple billing options — percentage of assets under management, hourly fees, and fixed fees — and is identified as a capital allocator. The firm does not report being an active ESG investor and is not registered as a multi-state adviser.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities70%
- Public Funds/Mutual Funds30%
Owners & executives
FINTRXContacts
FINTRXWealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Primary office
, null
Location
, null
Headquartered in , null.
- Office locations
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