ARMOR INVESTMENT ADVISORS, LLC

RIASEC RegisteredEst. 2005
Total AUM
$356M
Discretionary
$356M
100% of AUM
Avg account
$1.7M
Accounts
206
Employees
6
Advisory reps
4

Firm details

Headquarters
RALEIGH, North Carolina
CRD number
134200
Registered since
February 23, 2005
Custodians
CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI92.61%
  • Individuals6.92%
  • Corporations / Businesses0.28%
  • Charitable Organizations0.1%
  • Pension & Profit Sharing Plans0.08%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Armor Investment Advisors, LLC is an independent, SEC‑registered investment adviser organized as an LLC and overseen by an individual owner. Registered since 2005, the firm works with both high‑net‑worth individuals and institutional clients, providing financial planning, portfolio management for individuals, small businesses and institutions, pension consulting, manager selection, and educational workshops. It operates as a capital allocator—deploying client capital to external managers where appropriate—and charges fees via a mix of percentage of AUM, hourly rates, and fixed fees. The firm does not position itself as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 77%, Exchange Traded Equities 15%, Cash & Cash Equivalents 4%, Private Funds 2%, US Government Bonds 1%, State & Local Bonds 1%77%
  • Public Funds/Mutual Funds77%
  • Exchange Traded Equities15%
  • Cash & Cash Equivalents4%
  • Private Funds2%
  • US Government Bonds1%

Owners & executives

3 of 3
  • MATTHEW MILLER

    Partner, CFOCRD 5378097

  • GRAHAM SHEPHERD

    Partner, Chief Operating OfficerCRD 5560183

  • JOHN PURRINGTON

    Partner and Chief Executive OfficerCRD 2559973

Contacts

1 of 1
  • Allison Miller

    PartnerCRD 7091968

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 128

Active vs passive

$268M in ETFs

Passive

48%

$128M

Active

46%

$140M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES CORE S&P 500 ETF (IVV)BlackRockPassiveLarge Blend$45.5M69,61516.95%

Location

Primary office

RALEIGH, NC

WAKE

Location

RALEIGH, NC

Headquartered in RALEIGH, NC, anchoring the Raleigh-Durham-Cary, NC metro in the South.

Metro area
Raleigh-Durham-Cary, NC
Region
South
County
WAKE
Address
4101 Lake Boone Trl
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth