Apriem Advisors
Firm details
- Headquarters
- Irvine, California
- CRD number
- 108188
- Registered since
- March 20, 1998
- Website
- www.apriem.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees, Performance Based Fees
- Client types
- HNWI70.35%
- Individuals21.56%
- Charitable Organizations5.95%
- Pension & Profit Sharing Plans1.75%
- Corporations / Businesses0.38%
- Services
- Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops
Firm profile
FINTRXOverview
Apriem Advisors is an independent registered investment adviser founded in 1998 that serves both individual/family and institutional clients. The firm functions as a capital allocator, combining fee models that include percentage-of-AUM, fixed fees, and performance-based fees. Its service mix extends beyond discretionary portfolio management to financial planning, pension-related consulting tasks, selection of other advisers, and investor education through publications and seminars. Apriem also operates as an insurance broker. The firm does not identify as an active ESG investor and maintains a non-multistate advisory registration profile in the source data. Apriem has been recognized in industry outlets, including a placement in FA Magazine’s Top RIA Firms list (2020) and CNBC’s Top 100 Financial Advisory Firms lists (2022 and 2025). The firm uses Charles Schwab & Co., Inc. as its primary custodian and presents itself as a multi-product allocator that blends public market funds with external alternative managers.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds59%
- Exchange Traded Equities31%
- Cash & Cash Equivalents5%
- US Government Bonds2%
- Investment Grade Corp Bonds2%
Owners & executives
2 of 2
Rhonda Ducote
Chief Executive OfficerCRD 2596569

Benjamin Lau
CIO, PrincipalCRD 3171887
Contacts
3 of 15Wendy Lau
TrusteeCRD 6687065
Erica Yoshida
TrusteeCRD 6930290

Harmon Kong
Founding DirectorCRD 1912783
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 68Active vs passive
$798M in ETFs
99%
$792M
<1%
$5.6M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| SCHWAB US LARGE-CAP ETF (SCHX) | Schwab | Passive | Large Blend | $159M | 5,419,045 | 20.00% |
Location
Irvine, CA
Orange
Location
Irvine, CA
Headquartered in Irvine, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- Orange
- Address
- 19200 Von Karman Ave
- Time zone
- PT (UTC-8)
- Office locations
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