APO FINANCIAL SERVICES, LLC

RIASEC RegisteredEst. 2020
Total AUM
$124M
Discretionary
$124M
100% of AUM
Avg account
$134K
Accounts
929
Employees
7
Advisory reps
3

Firm details

Headquarters
WESTMINSTER, Colorado
CRD number
297647
Registered since
February 14, 2020
Custodians
AXOS CLEARING LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals91.89%
  • HNWI8.11%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingEducational Seminars / Workshops

Firm profile

FINTRX

Overview

APO Financial Services, LLC is an independent registered investment adviser organized as an LLC and SEC-registered since 2020. The firm is owner-operated and focuses on individual and family clients, offering financial planning and portfolio management for individuals and small businesses. Its advisory services also include pension consulting and educational seminars or workshops. Fee arrangements include a percentage-of-AUM component as well as hourly and fixed-fee billing. APO does not position itself as an ESG investor and is not identified as a capital allocator. The firm lists industry relationships with another investment adviser and an insurance company.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 86%, Exchange Traded Equities 10%, Cash & Cash Equivalents 5%86%
  • Public Funds/Mutual Funds86%
  • Exchange Traded Equities10%
  • Cash & Cash Equivalents5%

Owners & executives

1 of 1
  • JOHNNY GOODHUE

    Chief Executive OfficerCRD 5677825

Contacts

2 of 2
  • John Croze

    Investment Advisor RepresentativeCRD 7820094

  • KERRY MORRIS

    FounderCRD 5591864

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

WESTMINSTER, CO

JEFFERSON

Location

WESTMINSTER, CO

Headquartered in WESTMINSTER, CO, anchoring the Denver-Aurora, CO metro in the West.

Metro area
Denver-Aurora, CO
Region
West
County
JEFFERSON
Address
10155 Westmoor Dr
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth