ANNOVA LLC

RIASEC Registered
Total AUM
$19.7M
Discretionary
$19.7M
100% of AUM
Avg account
$323K
Accounts
61
Employees
1
Advisory reps
1

Firm details

Headquarters
WILMINGTON, Delaware
CRD number
309737
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI60.23%
  • Insurance Companies18.93%
  • Individuals14.07%
  • Corporations / Businesses6.77%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Annova LLC is an independent registered investment adviser that operates as a fee-based wealth manager and capital allocator for both individual/family and institutional clients. The firm provides discretionary portfolio management and financial planning alongside selection of sub‑advisers, and it supplements advisory services with publications and educational seminars. It also acts as an insurance broker, which suggests integration of insurance solutions into client planning. Annova is not an active ESG investor and is structured as a limited liability company under individual ownership. Investment activity centers on managed, discretionary portfolios using public funds and mutual funds as the primary vehicle, while the firm also allocates to third‑party alternative managers across several strategies. The firm’s business model is percentage-of-AUM fees and it positions itself to combine traditional mutual fund-based core allocations with targeted external alternative exposures and insurance products where appropriate.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 57%, Private Funds 26%, Exchange Traded Equities 13%, Derivatives 3%, Cash & Cash Equivalents 1%57%
  • Public Funds/Mutual Funds57%
  • Private Funds26%
  • Exchange Traded Equities13%
  • Derivatives3%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • Li Ma

    Chief Executive OfficerCRD 7266890

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

WILMINGTON, DE

NEW CASTLE

Location

WILMINGTON, DE

Headquartered in WILMINGTON, DE, anchoring the Philadelphia-Reading-Camden, PA-NJ-DE-MD metro in the South.

Metro area
Philadelphia-Reading-Camden, PA-NJ-DE-MD
Region
South
County
NEW CASTLE
Address
1000 N West St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth