Alpha Financial Advisors, LLC
Firm details
- Headquarters
- Charlotte, North Carolina
- CRD number
- 122545
- Registered since
- May 6, 2014
- Website
- www.alphafa.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI92.81%
- Individuals6.98%
- Pension & Profit Sharing Plans0.21%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Alpha Financial Advisors, LLC is an independent, owner-operated Registered Investment Adviser that has been SEC-registered since 2014. The firm focuses on financial planning and portfolio management for individual and family clients, and it also serves small-business accounts. Its fee model combines a percentage-of-AUM charge with the option of fixed fees. Alpha identifies as a non-ESG investor and does not present itself as a capital allocator, pension consultant, or multi-state adviser. The firm received recognition in 2020, appearing on FA Magazine’s Top RIA Firms list and on investor.com’s Top RIA Firms to Watch.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds95%
- Exchange Traded Equities3%
- State & Local Bonds1%
- Cash & Cash Equivalents1%
Owners & executives
FINTRXContacts
FINTRXWealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 52Active vs passive
$365M in ETFs
10%
$34.7M
90%
$330M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| DIMENSIONAL US CORE EQUITY MARKET ETF (DFAU) | Dimensional | Active | Large Blend | $51.4M | 980,885 | 14.08% |
Location
Charlotte, NC
Mecklenburg
Location
Charlotte, NC
Headquartered in Charlotte, NC, anchoring the Charlotte-Concord, NC-SC metro in the South.
- Metro area
- Charlotte-Concord, NC-SC
- Region
- South
- County
- Mecklenburg
- Address
- 11325 N Community House Rd
- Time zone
- ET (UTC-5)
- Office locations
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