ALLIANCE INVESTMENT MANAGEMENT, LLC
Firm details
- Headquarters
- JENISON, Michigan
- CRD number
- 152012
- Registered since
- June 14, 2021
- Website
- allianceim.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI63.79%
- Individuals21.67%
- Pension & Profit Sharing Plans10.2%
- Pooled Investment Vehicles2.01%
- Corporations / Businesses1.79%
- Services
- Portfolio Management for IndividualsPortfolio Management for Pooled Investment Vehicles
Firm profile
FINTRXOverview
Alliance Investment Management, LLC is an SEC-registered investment adviser that blends traditional pooled-vehicle portfolio management with a small private-fund advisory business. The firm works with both individual and family clients as well as institutional investors, delivering discretionary portfolio management for individuals and small businesses and advisory services for pooled investment vehicles. Alliance charges a mix of percentage-of-AUM and fixed fees and does not position itself as an ESG-focused manager. Its organizational structure is a limited liability company and it has been SEC registered since 2021. Investment activity is weighted toward centrally managed public-fund exposure and pooled vehicles rather than a concentrated book of direct equities. The firm also operates a single private equity fund and uses third‑party managers for a range of alternative exposures. Custody and operational relationships are concentrated at Charles Schwab & Co., Inc., which holds the bulk of client assets.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds59%
- Exchange Traded Equities33%
- US Government Bonds3%
- Cash & Cash Equivalents3%
- State & Local Bonds2%
Owners & executives
1 of 1THOR NELSON
CEO & CCOCRD 4621175
Contacts
2 of 2JACOB HOLTROP
Portfolio ManagerCRD 6400059
Lori Nelson
CRD 7709203
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
JENISON, MI
OTTAWA
Location
JENISON, MI
Headquartered in JENISON, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.
- Metro area
- Grand Rapids-Kentwood-Muskegon, MI
- Region
- Midwest
- County
- OTTAWA
- Address
- 507 Baldwin St
- Time zone
- ET (UTC-5)
- Office locations
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