ALLIANCE INVESTMENT MANAGEMENT, LLC

RIASEC RegisteredEst. 2021
Total AUM
$207M
Discretionary
$173M
84% of AUM
Avg account
$345K
Accounts
600
Employees
6
Advisory reps
3

Firm details

Headquarters
JENISON, Michigan
CRD number
152012
Registered since
June 14, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI63.79%
  • Individuals21.67%
  • Pension & Profit Sharing Plans10.2%
  • Pooled Investment Vehicles2.01%
  • Corporations / Businesses1.79%
Services
Portfolio Management for IndividualsPortfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Alliance Investment Management, LLC is an SEC-registered investment adviser that blends traditional pooled-vehicle portfolio management with a small private-fund advisory business. The firm works with both individual and family clients as well as institutional investors, delivering discretionary portfolio management for individuals and small businesses and advisory services for pooled investment vehicles. Alliance charges a mix of percentage-of-AUM and fixed fees and does not position itself as an ESG-focused manager. Its organizational structure is a limited liability company and it has been SEC registered since 2021. Investment activity is weighted toward centrally managed public-fund exposure and pooled vehicles rather than a concentrated book of direct equities. The firm also operates a single private equity fund and uses third‑party managers for a range of alternative exposures. Custody and operational relationships are concentrated at Charles Schwab & Co., Inc., which holds the bulk of client assets.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 59%, Exchange Traded Equities 33%, US Government Bonds 3%, Cash & Cash Equivalents 3%, State & Local Bonds 2%59%
  • Public Funds/Mutual Funds59%
  • Exchange Traded Equities33%
  • US Government Bonds3%
  • Cash & Cash Equivalents3%
  • State & Local Bonds2%

Owners & executives

1 of 1
  • THOR NELSON

    CEO & CCOCRD 4621175

Contacts

2 of 2
  • JACOB HOLTROP

    Portfolio ManagerCRD 6400059

  • Lori Nelson

    CRD 7709203

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

JENISON, MI

OTTAWA

Location

JENISON, MI

Headquartered in JENISON, MI, anchoring the Grand Rapids-Kentwood-Muskegon, MI metro in the Midwest.

Metro area
Grand Rapids-Kentwood-Muskegon, MI
Region
Midwest
County
OTTAWA
Address
507 Baldwin St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth